:: Rent ::

There's this company I know. A once-promising start up thing. Today, it's not anything anymore. I mean: It's a has-been shop, an ex-start-up, a retired company, a took-the-last-ride-to-heaven kind of enterprise. Well, you know the kind.

These days they're picking up their stuff, looking at their design documents with nostalgia, taking their troll-dolls in cardboard boxes and selling off their assets.

Now I'm not just interested in making you anxious about your own company (although that's fun to do). This is interesting, because: One of the assets being sold off is the rental contract.

As it happens to be, they have signed a long-term rental contract with the luxurious building in which their Israeli headquarters are located. The lifetime of the company happened to be shorter than the contract, and another company is seriously considering *buying out* the old company in order to pay the rent they're paying, because since last year the building has become so much more fashionable and much more expensive.

This is kind of like trying to be adopted by a 90-year-old dying woman, just to keep the rent-controlled rights in her Manhattan apartment.

I have heard many reasons for buying up a company, but for the rent? That's a new one for me. What would the press release say?

"Biggie Enterprises (NASDAQ: BIGI) has announced their strategic partnership with Has-Been.com inc., a privately held company. Mr. Kapi Talism, CEO of the new merger (still called Biggie) was pleased to announce that the two companies will continue to develop Wheat markets and cheap rental contracts serving millions (well, millions and one after the merger) of citizens worldwide".

Wadi Writer #2 (Blue )

WadiList@mail.com

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