:: The death of the application - Part III ::

I know, you're getting tired by now, but I'm finally going to talk about money. So bear with me.

Today, I'll tell you why you should rethink about developing applications.

1. No one else is doing it, so you might actually have a chance.

2. It's a lot more rewarding than writing another site which will tank in a year.

3. All of these are nice, but - here comes the killer. There's much more money in apps. Why? Let's do the math. How much are you willing to pay for a useful web-site. A really useful web-site. 5$ a month? 10$ a month? Most likely - Nothing like that. Most people just aren't willing to pay for web sites. Nothing. Now - How much is your company paying for that Office2000 you're using? Or for ghost? Photoshop? Hundreds of dollars. Hundreds. Per User. Hello? Am I the only one who sees these numbers?

Lets say you put the effort, develop a nice app. It's an application for IT managers. Suppose you have 10000 IT managers in Israel. Lets say 70 percent of the people rip off your application and copy it. You've got 30 percent corporate users who have the money and don't want to use illegal software. Lets say each one pays 500$. That's 1.5M Dollars. Think I'm exaggerating? Run the numbers yourself.

This is too good to be true. All you have to do is find an application people need. A hint - It shouldn't be an information management application. Those things don't have a chance. But - find the next killer app, and you can, hold your breath, make some money.