:: A successful start-up ::

In the midst of the dot-com breakdown, we have forgotten one wadi company that has survived the winter. Not only did their business model not fail, they actually did very well.

While this is not surprising by itself, what is surprising is that the company succeeded in doing exactly the same that so many other dot-com's were trying to do. Our company was giving away free content and taking money for advertisement.

Came April, 2000 (giving the phrase "April's fool" a whole new meaning) and while other companies repositioned, relocated or recollected their belongings, our little company just kept getting more and more money for advertisement, and they even kept giving away their content for free. Free as in beer. And imagine that: They didn't even have a Related Content feature, an Expert System or an Affiliate Program. Free content and advertisement.

If you think you're amazed, add to the curiosity of the incident that their whole content was in Hebrew, thus limiting themselves to a very - and I mean very small audience. But at the end of the day, you can't argue with the numbers: Channel 2 television is doing great. Has done, will do.

Maybe it's because they have figured out the best way to stream media is analog non-personalized RF?

Wadi Writer #2 (Blue)
WadiList@mail.com

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