Letter To Prospective Employer

Dear Sir/Madam,

I am currently looking for a challenging opportunity in the marketing arena. I am a qualified Computer Engineer with a Graduate Diploma of Business in Marketing and Master of Business Administration from Edith Cowan University in Perth, Australia.

During my marketing training, I have studied a wide spectrum of topics concerning development of successful marketing strategies. I have surveyed in depth, marketing practices in today's turbulent environment, their development and implementation, issues related to marketing, and use of latest technology, like Internet, in marketing.

I am an engineer who readily grasps technical details and I am proficient in the use of computers. I have developed several Internet sites where I express my views about current marketing and management issues. By means of this medium I also provide students and businesses free advice related to marketing which obviously makes me learn more.

In the past two and a half years, besides tertiary studies, I have honed my marketing skills by relevant experience in India.

Working as Territory Manager - Channel Sales Division I have gained valuable experience in sales arena. Working as a Marketing Researcher, The Boshe Group and Stanilite Electronics Pty Ltd. have gained valuable experience in marketing research. In that position I assisted the company in making market entry decisions. In addition I have prepared market planning information for various tender responses and have assisted in overall preparation of tender material. This combination has fully prepared me for a career in marketing.

In summary, I believe that my studies, work experience and personal qualities equip me as a strong candidate for any marketing position you may have available. Thank you for taking the time to consider me for any available position. Looking forward to hearing from you in the near future.

Yours Sincerely,
Gurpreet Singh Sehgal.

PERSONAL DETAILS

Surname:          Sehgal
Name:              Gurpreet Singh
Date of birth:    3rd Feb.1971
Nationality:       Indian
Marital Status:   Single
Address  :         2045 Outram Lines,             Tel: (011) 725 0991
                       G.T.B.Nagar,
                       Delhi 110 009.
                       INDIA.
  


SUMMARY OF SKILLS & EXPERIENCE	
 


Professionally qualified with Bachelor of Engineering (Comp.Sc.), Graduate
 Diploma of Business (Marketing) and Master of Business Administration.
Functional areas of involvement include marketing research, sales, support
 and co-ordination.
One year experience in developing business Database management softwares.
 Over one year experience as Marketing Researcher demonstrating a high
 level of skills in undertaking marketing research in local and
 international environment.
 Good level of communication skills - both written and verbal.  I  enjoy
 working in a team environment. 

 EMPLOYMENT HISTORY  

March · August 1996 to date		                          Unicorp Industries Ltd.
					                                            C-210 Sarvodaya Enclave,
								                         New Delhi - 110017.

     POSITION						TERRITORY MANAGER

     JOB RESPONSIBILITIES INCLUDE:
 Handling existing Compaq and Unicorp dealers in Delhi.
Identifying and assessing potential channel partners for Compaq PCs and Servers .
Identifying and assessing potential channel partners for Unicorp range of PCs and servers in Delhi and adjoining areas.
Influencing competitors' channel partners to carry Unicorp products.
Setting targets for the channel partners by mutually discussing the potential.
Developing promotional programs for the channel partners.
Training channel partners' sales force and ensuring on-going sales management.
To strengthen distribution operation with focus on planning for business growth.


1996 to July 1996.                          THE BOSHE GROUP.
                                                      131 Rokeby Road, Subiaco,
                                                       Western Australia 6008.
The Boshe Group is a Perth based, private organisation that provides
strategic advice, support and analysis to clients in both private and
government sectors.  The firm is involved in marketing strategy,
research and analysis, corporate finance and restructuring, and venture
assessment.
MY POSITION:   Marketing Researcher / Analyst.
MY RESPONSIBILITIES:
Conducting primary and secondary  research for the company for the
purpose of acquiring a franchise for  outplacement services in Western
Australia.  In the process of this research I:
Determined and analysed the potential markets.
Determined and analysed the competitors.
Determined  the medium by which the target market can be best reached.
Determined  the growth potential in the outplacement industry.
Determined the cause and effect relationship between the environmental
    factors such as economic climate and management trends.

December 1994 to  May 1995                     Stanilite Electronics Pty. Ltd.
                                                                29 Walters Drive,  Herdsman,
                                                                Western Australia 6017.
Stanilite Electronics is a telecommunication company  specialising in
developing and  manufacturing  communication systems and emergency
lighting systems.  The company operates in  more than  25 countries and
the company has undertaken major defence contracts in several countries.
MY POSITION:    Marketing Researcher.
DEPARTMENT:   International  Sales and Marketing.
MY RESPONSIBILITIES:
Identifying advertising media specifically communications magazines in
  which the products could be advertised to cover maximum target market.
Interacting with the technical publications for  company's  advertising
  campaign.
Gathering information about trunked radio, and cellular system developers and manufacturers active in Europe.
Gathering information about trunked radio, and cellular service operators in Europe for analysing the competitive environment in this region.
Looking for new markets in Africa.
Assisting managers in preparing tender responses.
Assisting managers in enhancing product brochures.



KEY SKILLS

Demonstrated skills as an engineer - risk manager who can identify
deficiencies in day to day activities and use both procedures and
common sense to reach appropriate decisions.
Demonstrated skills as an engineer - capitalist who can identify cost
effective techniques  for  use in marketing affairs.
Proficient in the use of computers ranging from Apple Macintosh &
Power Macintosh to IBM & IBM compatibles.
Competent in Microsoft Word, Powerpoint, spreadsheet  applications,
Internet, and statistical data analysis software SPSS.

EDUCATION 
Master of Business Administration (June 1996)
  Edith Cowan University, WA.AUSTRALIA
Graduate Diploma of Business - Marketing (1995)
 Edith Cowan University, WA.AUSTRALIA.
Bachelor of Engineering -  Computer Science (1993)
 University of Poona, Maharashtra. INDIA.


PROFESSIONAL ORGANISATIONS
Associate Member - Professional Sales & Marketing Institute, Perth, Australia.

REFEREES
John Barnes (Regional Director).      Conway E. O'Brien (Director).
  Stanilite Electronics Pty. Ltd.             The Boshe Group.
  29 Walters Drive,                             131 Rokeby Road,
  Herdsman, WA 6017.                         Subiaco, WA 6008.
  AUSTRALIA.				       AUSTRALIA.
  Tel: +61-9- 244 3786                        Tel: +61-9- 388 3346
Barry Chapman (Higher Degree Co-ordinator).
   Edith Cowan University.
   Pearson Street,
   Churchlands, WA 6017.
   AUSTRALIA.
   Tel: +61-9-2738 333.
   E-mail: b.chapman@cowan.edu.au 


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