The Intacs™ Proposition


    Intacs™ intra-corneal ring segments (ICRSs), developed and manufactured by KeraVision, Inc., were approved for sale by the FDA in April, 1999. As approved, they can treat patients with -1.0 to -3.0 diopters of myopia (nearsightedness) who have less than 1.0 diopter of astigmatism, a population which the company estimates at about 20 million Americans. KeraVision is currently in the final phase of trials to treat a larger population, including people with -0.75 to -4.5 diopters of myopia. This would encompass about 90% of the 70 million Americans who are nearsighted (1).
    Laser refractive surgery has become very popular in the United States. Industry estimates are that over one million LASIK and PRK procedures will be performed in this country in 1999 alone. LASIK and PRK both involve the use of a laser to permanently alter the shape of the central area of the cornea, thinning it so that light entering the eye is focused accurately on the retina. The long-term effects of this thinning of the cornea are unknown; furthermore, there is an incidence of side-effects from the surgery - halos, glare, and poor night vision, for example - which may be permanent, since the central area of the cornea has been permanently altered.
    Currently, 90% of refractive surgeries are done on patients with myopia greater than -5.0 diopters; these severely nearsighted people are very motivated to be treated, since their condition is such a handicap. While the proportion of refractive surgery candidates with mild to moderate myopia - that is, less than -5.0 diopters - is increasing rapidly, it is evident that these individuals perceive the risk/benefit equation differently. Although they may be classified as having moderate myopia, they still can't see the "big E" on the old eye charts; nonetheless, they are able to function well with the use of eye-glasses and contact lenses. This is clearly an important market for refractive surgeons, however, as the population of Americans with severe myopia is being treated so rapidly. Remember, there are approximately 10 million people who fall into this category, and perhaps a half-million of them will be treated in 1999. Refractive surgeons need to attract the broader population; Intacs will play a role in doing so.
    Intacs change the slope of the cornea in order to focus light properly on the retina, but they do so without touching its center. Small arcs made of a material that has been implanted safely in the eye for fifty years are placed outside of the area of the cornea through which light passes. The extra material in the eye causes the cornea to be reshaped, and the patient is no longer myopic. Although complications are infrequent, Intacs can be removed; when they are, the eye reverts to its former condition. A patient can choose to have their Intacs removed if a better treatment comes along. These are not options for those who have had laser surgery.
    Many people who have reservations about having laser surgery may be interested in Intacs because of these important differences. But what about the refractive surgeons? What's in it for them?

What's in it for the Doctors?


Please note: I am not an opthalmologist. I have seen reliable citations of the following costs utilized in this scenario: The costs of Intacs; the cost of KeraVision's training and "starter kit"; the royalty fee paid per procedure to VISX; and the approximate cost for a refractive surgeon to rent an excimer laser per use. I am using a reasonable figure for the amount a patient might be charged for Intacs implantation. I am using a "guesstimate" of the general costs an opthalmologist would incur to perform the procedure. My reasoning for the figure I chose is that I pay my opthalmologist $110 for a fifteen-minute examination, and he's making a good living off of that. Allowing thirty minutes total time to implant Intacs in one eye, and for a consultation and several follow-up visits, my estimate of the general costs ($500) seems fair.

Doctor pays approximately $45,000 for training, instruments, and 18 Intacs.
Doctor charges $2000/procedure. Nine patients use the Intacs from the starter set (9 patients X 2 eyes).
Estimate $500/patient for G&A (general and administrative expenses).
$2000 - $500 G&A = $1500 profit/procedure.
$1500 profit/procedure X 18 procedures (9 patients X 2 eyes) = $27,000

Next patients require Intacs purchased from KERA for $500/eye.
$2000 - $500/Intacs - $500 G&A = $1000 profit/procedure.
$1000 profit/procedure X 18 procedures (9 patients X 2 eyes) = $18,000

$27,000 + $18,000 = $45,000

18 patients reimburse the doctor for his training and equipment.

    Compare this to the costs involved in offering laser refractive surgery. An excimer laser costs approximately $500,000 (2). There are considerable costs to maintain it. New generations of "safer, better" lasers come out every couple of years, and those are the ones which doctors like to advertise that they have: What patient is not going to choose a doctor with the latest generation of machine? Each time a patient is treated, VISX, Inc. - a manufacturer of excimer lasers which controls important patents - must be paid a royalty of $250 (3)(Note: on February 22, 2000, VISX and other laser manufacturers cut their royalty fees to $100). If the doctor does not own a laser (or share ownership of one), he has to rent one. The cost per procedure to rent is currently between $800 and $1100. Then add on the general expenses of maintaining a practice as well. And don't forget - the doctor had to pay for his training to perform LASIK and PRK.
    How many procedures will it take to pay off the laser? Isn't that laser going to be yesterday's technology in a few years anyway? Now, clearly, LASIK and PRK are profitable procedures for doctors and clinics, but remember: the surgeon has paid off his initial costs for Intacs with his first eighteen patients. At that point, the only cost a doctor has outside of his fixed expenses is the cost of the Intacs - $500 per procedure - and he is offering what an FDA advisory committee panel member called the "next step in refractive surgery technology.".

A Few Words To Investors


    Today (9/21/99) KeraVision shares closed at about $11 dollars per share. Current estimates from brokerages Advest and DLJ are for earnings per share for FY2001 of, respectively, $0.83 and $0.71. Splitting the difference and using today's share price, the stock is trading at a P/E of about 14.5 X 2001 earnings. Medical instrument stocks with good growth rates can easily warrant a P/E of 35 X earnings. 35 X earning of $0.77/share would equate to a price two years out of $27/share, or about 150% higher than current levels. If the company's guidance and the estimates of the brokerages are conservative - that is, if consumer acceptance of Intacs is good and there are more procedures done than current guidance suggests - a justifiable stock price could be considerably higher. Conversely, any one-product company like KeraVision may suffer from negligible sales growth, and the stock may stagnate or decline. Currently, analysts expect Intacs could be used in 10% of refractive surgery procedures in the next several years.
    I first purchased shares of KeraVision in August, 1996. I was intrigued by their product. I myself am quite nearsighted, outside the range which even the current trials of Intacs are treating, so I don't expect to be able to take advantage of them. Laser refractive surgery could treat my myopia, but I will not choose to have it done. Personally, I am petrified of having the central area of my eyes altered; I could not bear to suffer the side-effects which afflict a small percentage of LASIK patients. If I could, however, I would definitely consider having Intacs implanted. Besides having a low risk profile, the fact that they could be removed if I was displeased with them in any way is very comforting. I suspect that many people who wear glasses share my fears, and that they would likewise be more comfortable with the option that Intacs provide. As an investor, I am hopeful that my logic is correct. As an individual - I'm jealous of the people who can enjoy the benefits of KeraVision Intacs!

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