Actionable and cost effective MARKET RESEARCH demands as much (if not more) time and thought in defining the problem and creating an appropriate design, as the activities involved in its implementation. We're prepared to sit down with you and examine your situation with painstaking thoroughness before recommending a solution.
The guiding PARADIGM for this approach is the MAPŠ SYSTEM.
With this background in mind, our research resources can be grouped in a number of distinct categories:
Data collection costs are so high nowadays that you often end up spending most of your money on collecting the data, and skimp on the analysis. Before we do original research, we'll look at everything that's available to you through existing sources. Creative use of DATA PROSPECTING and STATISTICAL PATTERN RECOGNITION techniques can uncover information that's not visible to the 'naked eye', even if the unit of analysis is a summary table from a STUDY that's ALREADY BEEN DONE, or your own CORPORATE DATA BASE.
We are of course also prepared to DESIGN, FIELD, ANALYZE, and PRESENT the RESULTS of original research. The range of techniques within our expertise includes both QUALITATIVE and QUANTITATIVE approaches:
- Focus groups
- One-on-one in depth interviews
- Projective techniques
- Telephone surveys
- Shopping mall interviews
- Mail panel questionnaires
- Concept tests
- Product tests (Lab & In-home)
- Package tests
- Ad tests (Rough & finished)
- Tracking studies
- Market structure studies
- Forecasting
- Strategy simulation
- Crosstabs
- Multivariate analysis
- Proprietary design & analysis techniques
- Custom designs to fit unique needs
Based on our training and experience in STATISTICS, SOCIAL PSYCHOLOGY, and MANAGEMENT SCIENCE, we can provide insights regarding the design, implementation and interpretation of STATISTICAL, ECONOMETRIC and CONCEPTUAL models.
How much will it cost? Consult our INTERACTIVE COST ESTIMATOR
Also, be sure to try our: INTERACTIVE SAMPLE SIZE CALCULATOR
All of the above RESEARCH resources are available to address your information needs and are delivered in a PROFESSIONAL, TIMELY, and COST EFFECTIVE manner.
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