RESUME CONCERNING:

pavi (John Pavasars)

ADDRESS:

N8229 Pleasant Hill Lane, Route 2
East Troy, WI 53120
[262] 642-5929
equinox56@hotmail.com

OBJECTIVES

SKILLS SUMMARY

PEOPLE SKILLS
Have worked with a diverse array of people with varying personality profiles and professional skills (Phd's to trainees), and have not only 'gotten along' with them, but have helped to enhance their careers.

MARKET RESEARCH SKILLS
Elementary Statistics, Multivariate Statistics, Time Series Forecasting, Design of Experiments, Survey Research, Questionnaire/Cross Tab Design, Segmentation Studies, New Product Modeling, Opportunity Identification and Analysis, Focus Groups, Tracking Studies, Media Studies, Awareness Studies, Product Optimization, Guided Use In-Home Testing, Copy Research (Syndicated & Ad-Hoc).

COMPUTER PLATFORMS & LANGUAGES
Obviously it's not possible to maintain PEAK PROFICIENCY in all of the disciplines mentioned below simultaneously. However, the BREADTH of experience in languages/platforms helps in recognizing the COMMON elements of each discipline, and provides a pattern for absorbing new information that enhances getting up to speed on NEW (or yet to be discovered) disciplines.

LANGUAGES

o BASIC (Quick; Turbo; Power; Visual; GFA; Realizer)
o C (Borland; Power; Gnu)
o C++ (Borland; Gnu)
o Pascal (Borland)
o Delphi (Borland)
o HTML
o JAVA Script
o APL (Sharp-DOS; Sharp-WINDOWS; Sharp-J; I-APL)
o Prolog(Borland)
o FORTRAN (Fortran77; Gnu)
o COBOL (IBM360)
o BAL (IBM360)
o SAS (IBM mainframe)

OPERATING ENVIRONMENTS

o MSDOS
o Win 3.1
o Win 95
o TRS80
o LINUX
o IBM mainframes (360et al)
o Honeywell Time Sharing

PROFESSIONAL EXPERIENCE

President

Operate my own business, which consists of consulting (Marketing, Marketing Research, PC Systems) and developing and selling software packages for PC's.

• Clients in consulting capacity have included: Campbell Soup Company; Kraft; U.S. Gypsum; Marsteller; MarketCom; Precision Carbide Tool Co.; Dean Foods; Burns Media Consultants; Tesar, Reynes, Inc.; Frankenberry, Laughlin & Constable; Ficus Financial; Quaker Oats; Leon's Sausages; CODEM; and Thomas F. Papanek & Associates.
• Developed code and documentation for several software packages that are currently being marketed for PC's through DYNACOMP, StatSci, Ficus and Spring Systems:
• TURBO Spring-Stat©: Database, Graphics and Statistical Analysis System;
  
• MktSIM©: Marketing Simulation Model;


• ARGUS©:Perceptual Mapping System;


• SBI©: Invoicing Program for Service Businesses;


• EQ2©: Data Base Management for SECOND MORTGAGE Financing Businesses.

LEO BURNETT, U.S.A. (1980-1983)

Vice President, Group Research Director

Responsible for over $80MM of billing and supervision of 2 Associate Research Directors, 3 Research Supervisors and 6 Research Analysts.

• Helped Nestle' reposition Taster's Choice using a unique approach to assessing image advertising.
• Client experience included Nestle', McDonald's, Heinz, Harris Bank, American Banker's Association, Schenley, Maytag, Union Oil, Miller Brewing, Wilson, Steak & Ale/Bennigan's and Union Carbide.

BENTON & BOWLES, INC. (1975-1980)

Senior V.P., Director of Marketing Services

Responsible for direct supervision of Research and Media functions as well as participating role in overall agency management.

• Helped open Chicago office of Benton & Bowles in 1975 along with three partners, and in three years time helped get billing level to over $10MM.
• Developed the MAP(c) management decision support system, which was used on behalf of clients in B&B's New York, Chicago and Los Angeles offices.
• Provided strategic planning counsel for all of B&B Chicago clients for both existing and new products. Clients included Jacobsen Division of Textron Inc., Stiffel Lamps, General Foods, Schlitz, Libby McNeil & Libby, Johnson Products, AMF (Harley Davidson; Head Ski and Tennis; Roadmaster Bicycles), Sara Lee, and Chicagoland Oldsmobile Dealers.

NEEDHAM HARPER & STEERS (1966-1975)

Vice President, Associate Director of Research

Directed staff of one Supervisor and three Research Associates on all agency research projects for three clients:Campbell Soup, General Mills, and S.C. Johnson.

In addition, as Director of Experimental Research, developed new techniques in advertising and marketing research for all NH&S accounts (McDonald's, Kraft, State Farm, Wrigley, Morton Salt, etc.).

• Provided positioning guidance for launching new products (Recipe Dog Food, Betty Crocker Snackin' Cake).
• Headed project which generated consumer input used in repositioning Kraft Parkay Margerine ("Talking Cup" campaign.)

TATHAM LAIRD & KUDNER (1965-1966)

Research Analyst

Responsibilities included design, execution and analysis of concept, advertising and packaging research for Procter & Gamble, Abbott Laboratories, Fairmont Foods, Bauer & Black, Cooper, and Maryland Club Coffee (division of Coca Cola).

EDUCATION

Graduate School:

M.A., Psychology, from the University of Minnesota with minors in Statistics and Marketing, March 1965.

• Minored in Marketing and Statistics, so that these disciplines combined with my Social Psychology major could be brought to bear on a career in Marketing Research.

Undergraduate School:

A.B., Psychology, from University of Chicago, March 1963.

• Education was financed via Illinois State Scholarship, Basketball Scholarship (1 yr), and part time work at Enrico Fermi Institute.

Other:

Two courses in Information Sciences at Illinois Institute of Technology (Computer Science; Statistical Computing), 1967.

• My company at that time (NH&S), paid for these courses in order to bring Market Research related computing expertise in-house. I also took a course sponsored by RCA in order to learn Spectra70 BAL, since that was our in-house computer at the time. This computer did not have FLOATING POINT, and I had to write SOFTWARE FLOATING POINT routines in BAL in order to have FLOATING POINT, which is an absolute necessity for STATISTICAL APPLICATIONS.

PROFESSIONAL ORGANIZATIONS

Member, Chicago Chapter of American Statistical Association. Member, American Marketing Association. Guest speaker at several Chicago Chapter AMA and ASA luncheons. Co-author of "Pre-alerting On-Air Test Respondents", published in Journal of Advertising Research, December 1972.

LANGUAGES OTHER THAN ENGLISH

LATVIAN

Speak, read, and write Latvian fluently. Runāju, lasu, un rakstu Latviski.

OTHER LANGUAGES

Not as fluently as English or Latvian and in descending order of proficiency: German; Spanish; French; and Russian.

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NO-NO's

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References available on request