STEPS TO CREATE A SHARED VISION

Jesse Stoner

1. DEVELOP VISIONS - People in your organization begin with their own hopes and dreams for the company. From their perspective, they identify the key elements of a compelling vision by deciding what they believe should be the purpose, values and image of their organization's future.

2. ALIGN VISIONS - A shared vision is created when the individuals share the key elements of their own visions for the organization with each other. They find areas of agreement and explore differences to create a common vision that resonates with their own values.

3. ANCHOR VISION TO REALITY - It is not enough just to identify a shared vision. Next it is important to identify the gap between your organization's vision and your current reality. Information and perceptions of the present situation are examined in relation to the shared vision in order to develop creative tension and to identify critical junctures.

4. IDENTIFY BRIDGING STRATEGIES - Based on the gap analysis, two or three key strategies are identified that will serve as a focus to create an environment that bridges the gap between the shared vision and the present situation. The strategies are used to create system integrity - systems and processes that support people in their pursuit of the shared vision

5. COMMIT TO SPECIFIC NEXT STEPS - Identify specific next steps that need to occur to demonstrate commitment to the vision; identify "quick wins" (things that can change tomorrow that will make a difference); and identify ideas for change that will require more thinking. Identify who, when, and where these action steps will occur, how the results will be communicated throughout the organization, and how the decisions made will further the purpose and values. Commit to actions plans that make a real difference.

DOES YOUR ORGANIZATION ALREADY HAVE A VISION?
TEST YOURSELF AGAINST THESE BENCHMARKS:

- Does everyone in your organization share a compelling vision that
. . . is proactive
. . . appeals to lofty values, beliefs, and ideals
. . . touches the hearts and spirits of the members of your organization?

- Can everyone in your organization describe a clear picture of the future they intend to create and how their job fits in achieving that vision?

- Are the policies, practices and procedures of your organization designed to support your vision?

- When facing obstacles, do people assume a short-term, crisis-orientation or do they remain focused on the big picture?

- Is your organizational climate best described as cautious and protective or as passionate and creative ?

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