CHRISTINA ABAD BAUTISTA

1434 Calumpang St. Dasmarinas Village, Makati
Telephone (632)8109126 Fax (632)8109126
Email mcab@i-manila.com.ph

BACKGROUND SUMMARY

Areas of expertise include financial, operational and management 
consulting for the real estate, hospitality and related service industries.

Managed over thirty hospitality or real estate related projects in the 
Asia/Pacific Region.  These consulting projects included marketing and 
financial feasibility studies for hotels, offices, residential 
condominiums, retail projects, golf courses and marinas; operations 
reviews and service audits for hotels and country clubs; management 
contract evaluation and valuation; market positioning reviews for hotels; 
product re-branding and re-positioning; and the preparation of strategic 
marketing plans and service standard manuals for hotels and restaurants.

Has conducted international assignments in the following cities: Jakarta, 
Surabaya and Bali in Indonesia; Hanoi and Ho Chi Minh in Vietnam; Bangkok 
in Thailand; Guangzhou, Suzhou, Urumqi and Beijing in China; Singapore; 
and Manila, Davao, Iloilo, Naga, Cagayan de Oro, Tuguegarao, Batangas, 
General Santos, Cebu and Boracay in the Philippines.

EDUCATION

Asian Institute of Management, Manila, Philippines, 1998-1999
Candidate for the degree of Master in Management

University of Houston, Conrad Hilton College, 1991
Bachelor of Science in Hotel and Restaurant Management, Magna Cum Laude

PROFESSIONAL EXPERIENCE

 ASB DEVELOPMENT CORPORATION, Philippines, November 1996 to June 
1998
Vice President, Research and Development, Property Management, and 
Horizontal Projects Development
Set up Research and Development Department.  Other duties included 
assisting the horizontal development group in all aspects of project 
implementation; assisted the property management group in restructuring 
the existing operations.

MANILA MIDTOWN HOTELS AND LAND CORP, Philippines, October 1995 to October 
1996
Project Director - Robinson's Inn (various locations)
Executive Assistant to the President
Was responsible for planning, development, implementation and monitoring 
of the Robinson's Inn project.  Further responsibilities included the 
preparation of a service standard manual for the hotel chain.

PKF CONSULTING LIMITED, Hong Kong
Associate, July 1994 to June 1995
Consultant, November 1992 to June 1994
Prepared market and financial feasibility studies, operations reviews, and 
valuation studies for hotel and real estate projects in the Asia/Pacific 
region.   

KOWLOON PANDA HOTEL, Hong Kong
Marketing Executive, June 1991 to October 1992
Developed, implemented and monitored marketing activities for the hotel.  
Assisted the Director of Marketing and Sales in developing pricing 
strategies for the hotel.

PAR EXCELLENCE, Houston, Texas USA, January 1988 to April 1991
Director of Marketing
Developed, implemented and monitored marketing activities for the 
organization. 

OTHER INFORMATION

 (A comprehensive list of representative projects available upon 
request.)