CARLOS REY CASTRO CASTANOS
100 Banaba Street, Ayala Alabang Village
1780 Muntinlupa, Metro Manila, Philippines
Telephone (632) 842-4692 / 802-2186
Email carlosc@skyinet.net
BACKGROUND SUMMARY
EDUCATION
Asian Institute of Management, Manila, Philippines, 1998-1999
Candidate for the degree of Master in Management
De La Salle University, 1997-1998
Master's degree in Business Administration (units)
De La Salle University, 1988-1992
Bachelor of Science degree in Commerce, major in Marketing Management
Awarded Certificate of Academic Recognition (for consistent placing in the
Dean's Honors List).
PROFESSIONAL EXPERIENCE
Caltex (Philippines), Inc.
Retail Network Planner, April 1997 to June 1998
Heavily involved in retail outlet project feasibility studies and land
lease negotiations. Secured new site land leases and service station
construction approval for various locations within Metro Manila and
outlying areas. Devised spreadsheet template used to determine and
analyze Company and retailer profit and loss projections currently being
used by all Retail Network Planners and Retail Counselors.
Retail Counselor, October 1994 to March 1997
Served as liason between the Company and its retailers in various
provincial and Metro Manila areas or "zones". Functions include sales
monitoring, credit and collection, counselling and the preparation of
sales, marketing and promotions plans for the covered zones. Awarded
Plaque of Appreciation for exceptional performance.
Junior Marketing Assistant , April 1994 to September 1994
Assisted Retail Network Planners in potential site identification, lot
owner negotiations and miscellaneous clerical and field work.
Toyota Motors(Philippines), Inc.
Sales Planner, January 1993 to September 1993
Prepared monthly sales plans/projections for all Toyota models. Heavily
involved in formulating sales promotions plans and advertising campaigns.
Established research information databank.
OTHER INFORMATION