JOSE ROLANDO MERCADO DISINI

35 Buchanan St., North Greenhills, San Juan, Metro Manila Telephone 7222167 Fax 7222167 Email roly_disini@emjay.com.ph jdisini@dataserve.aim.edu.ph
BACKGROUND SUMMARY
Has 13 years experience in sales particularly in Epoxy Adhesives, PVA and Urea based Adhesives, and Asphalt coatings and sealants. Has good networking and interpersonal skills. Highly creative.
EDUCATION
Asian Institute of Management, Manila, Philippines, 1998-1999 Candidate for the degree of Master in Management De La Salle University, 1981-1984 AB Psychology
PROFESSIONAL EXPERIENCE
Emjay Chemical Corporation, 1984-present President Managed day to day operations. Supervised Sales Department. Organized sales division by areas. Increased sales by creating incentive program for salesmen. In-Charge of product promotion and product development. One of my first task was to redesign product labels to make it more marketable and priced it to make it more competitive. Re-organized the delivery department for effective distribution of goods. Created a "minimum inventory level" for both raw materials and finished goods as a means of monitoring the stock levels. As President, I participated in the Collective Bargaining Agreement between the company and its union. Promoted industrial peace by creating different sporting activities and organizing company outings and parties. Wave Aquatic Trade, 1991-1996 Partner Managed the Manila Operations. Took care of distribution of Live Lobsters to various exporters. Bargained with the different exporters in order to get the best price for products. Personally delivered products and collected the amount due as soon as the lobsters were properly weighed and classified. Monitored daily sales and disbursed funds to Palawan operations. Took note of the shipments of our competitors by monitoring their activities at the domestic airport. We effectively dominated the live lobster industry in Palawan from 1991 to 1994, due to the fact that our mortality rate in shipping them live was less than 10%. (Industry average was 45%). Success was also due to the fact that our employees got an incentive commission for every kilo of live lobsters that reach Manila. Wave was averaging 1 ton of live lobsters a month which peaked to 3 to 4 tons, depending on the weather. It was my task to supply the Palawan operations of materials that are only available in Manila; e.g. Ice Boxes, plastic bags, refractometer, etc.
OTHER INFORMATION
Currently, I am actively involved in the planning stages of the Masters in Management Yearbook, and the upcoming "Movie Premiere"that the class is planning for February 1999.