MARIA LIBERTY FERNANDEZ GAVIOLA

23 Guirayan St. Araneta Subd. Quezon City 1100
Telephone (632) 714-1172 / 716-3726 Fax (632) 714-1172
Email mgaviola@dataserve.aim.edu.ph

BACKGROUND SUMMARY

Has solid market research experience covering both client-side 
and agency operations. Main experience is with fast-moving consumer goods 
such as personal care products, detergents and food.

EDUCATION

Asian Institute of Management, Manila, Philippines, 1998-1999
Candidate for the degree of Master in Management

University of the Philippines, 1991
Bachelor of Science in Psychology

Immaculate Heart of Mary College, 1977-1983, 1983-1987
Primary, Secondary

PROFESSIONAL EXPERIENCE

 Southeast Asia Food, Inc. (SAFI), March 1997 - May 1998
Market Research Manager
- Established market research methods and functions in the company.
- Handled research needs of the Marketing Department - assessed needs 
based on marketing problem, formulated 
  research design, sourced agencies for implementation, analyzed results 
and recommended action plans.
- Covered the following categories: catsup, soy sauce, vinegar, liquid 
seasoning and other condiments; powder mixes and 
   other flavorings; new product development

A.C. Nielsen - Unisearch
Research Manager (January 1995 - February 1997)
Senior Research Executive (June 1994 - December 1994)
Research Executive (June 1993 - May 1994)
Research Executive Trainee (June 1992 - May 1993)
- Managed research services for leading manufacturers of fast-moving 
consumer goods such as Unilever Phils. (PRC), Inc., 
  Avon, SC Johnson and Sons, California Manufacturing Corporation, 
Univeral Robina Corporation, Consolidated Foods 0
  Corporation.
- Proficient in both qualitative and quantitative research methods: 
moderated focus group discussions, conducted Usage, 
  Attitudes and Image surveys, product tests, advertising research 
studies, pricing studies, tracking studies, full-mix tests and 
  in-depth interviews.
- Trained research executives, particularly on tracking methods and 
advertising pre-testing.

Maria Lena Buhay Memorial Foundation (An Oral School for the Hearing 
Impaired)
Instructor (September 1991 - May 1992)
- Taught basic primary subjects as well as oral communication and sound 
sensitivity to hearing-impaired children.

Asia Brewery Incorporated 
Compensation Analyst, Human Resources Department (April 1991 - August 1991)
- Assisted in compensation and staffing responsibilities of the HR 
Department.

OTHER INFORMATION

 Regularly sent to regional market research seminars by previous 
employers.
MORES (Marketing and Opinion Research Society), member
Performing Ballet Group of the Halili-Cruz School of Dance until 1991, 
company member
U.P. Philosophy Society for SY 1990-1991, Membership Committee Chairperson
U.P. People's Service Corps for SY 1989-1990, Member