PIA - ROCEL SAMSON PARAS

#3 P. Burgos St. Tarlac, Tarlac Telephone (045) 982-1796 Email cyberpol@mozcom.com
BACKGROUND SUMMARY
With over 10 years experience in the Television Broadcasting Industry involving production, promotions, programming, account handling and general management. Coupled with a stint in Corporate Communications in an Advertising Agency has enhanced my expertise in Marketing related to Communications. Strengths lies in Public Relations and in Product or Corporate Strategic Planning
EDUCATION
Asian Institute of Management, Manila, Philippines, 1998-1999 Candidate for the degree of Master in Management University of the Philippines, 1986 B.A. Communication, major in Broadcasting
PROFESSIONAL EXPERIENCE
Avigra Communication Group(Jakarta, Indonesia);1996 -1997 Marketing Manager P.T. Cakrawala Andalas Televisi (Jakarta, Indonesia);1993 - 1996 Promotions & Publicity Manager Organized the promotions & publicity department of the network during startup operations including the formulation and implementation of comprehensive all media campaign for image building and awareness Produced all the corporate identification (print & audio-video) plus all the marketing audio-visual presentations Member of the Program Evaluation Committee responsible for: a) Review and analysis of existing programs and recommends to management revisions, re-formats, re-slotting, replacements or cancellations; b) Developed criteria and standard for network programs; Radio Philippines Network (RPN 9 ); 1986 -1993 Merchandising and Promotions Supervisor
OTHER INFORMATION