LUDWIG GO TSAI
1699 E. Rodriguez Sr. Ave., Quezon City 1102 Metro Manila,
Philippines
Telephone 63-2-9294735 Fax 63-2-7210732
Email ltsai@dataserve.aim.edu.ph
BACKGROUND SUMMARY
Solid experience in Marketing (and Sales) Management of Fast
Moving Consumer Products with extensive international experience.
EDUCATION
Asian Institute of Management, Manila, Philippines, 1998-1999
Candidate for the degree of Master in Management
Ateneo de Manila University, 1988-1992
Business Management, Minor in Marketing / Bachelor of Science
PROFESSIONAL EXPERIENCE
Peggy Foods (China) Group [PFCG], September 1997 to May 1998
National Marketing Manager
Responsible for the overall marketing management of Zhen Zhen Jack 'n Jill
snacks in China. -Developed marketing and sales--budgets, forecasts and
costing--plans for the different products of PFCG. Managed the overall
brand, advertising & promotion development and implementation programs of
the different Zhen Zhen J'nJ product categories. Travelled around China
working and training sales/merchandising teams by conducting marketing and
sales coaching programs. Involved in the total quality and distribution
programs of PFCG.
Tianjin Pacific Foods Mfg. Co., Ltd. (subsidiary of PFCG), February 1996
to September 1997
Marketing Manager
Pioneered and launched the Zhen Zhen Jack 'n Jill products in the south,
north and north-eastern regions of China.
Developed overall marketing and sales strategies for the northern
regions. Conducted market research and business development projects with
retailers and end-consumers.
Universal Robina Corporation (Philippines), April 1995 to January 1996
Assistant Brand Manager and International Division Coordinator
Responsible for new product development in the Philippine market and
coordinated with international affiliates in Malaysia, Thailand and Hong
Kong. Developed project-based marketing plans for the mentioned
affiliates.
Mc Lyn Garments Co. (Philippines), August 1993 to March 1995
Marketing/Merchandising Manager
Managed clients' accounts and the marketing of knitted wear for export.
Coordinated with buyers in designing styles, color and patterns for new
seasons and assisted the VP in pricing of products. Coordinated the
shipping of goods with the logistics and production departments.
ADS Enterprise Inc. (Canada), March to July 1993
Assistant Manager, Business Trade Department
Administered the trading of perishable goods with Japanese retail and
restaurant clients.
Saskatchewan Communications Network (Canada), July to December 1992
Marketing Assistant
Conducted market research surveys on the Saskatchewan Film and Video
Industry. Participated in the Distance Education Review Board Committee in
evaluating the viability of distance learning in the government and
educational sectors.
OTHER INFORMATION
Foreign language skill: Mandarin
Certified SCUBA Diver, 1993 to Present
AIESEC Philippines Asia Pacific Leadership Development Seminar (APLDS)
Organizing Committee President, 1991 to 1992
Ateneo de Manila Registration Committee (REGCOM) Logistics Head, 1991 to
1992
Ateneo de Manila Junior Marketing Association (JMA) Founding Member, 1991
to 1992
AIESEC Ateneo de Manila Member/Officer, 1988 to 1991
Ateneo de Manila Men's Football Team, 1988 to 1992