NICHOLAS VELARDE ALCASID
15 Bogambilya St. Tahanan Village Paranaque Metro Manila
Philippines
Telephone 8072008
BACKGROUND SUMMARY
Interested in a career in business consulting, corporate
strategy, marketing management, and financial management which will
maximize analytical, creative problem solving, communication, people
management, and leadership skills and capabilities. Has had four years of
work experience in brand management, primarily spent at Metrolab
Industries, Incorporated, a subsidiary of the Consumer Division of the
Metro Pacific Corporation. Involvement in student extra-curricular
activities in both university and graduate school has been concentrated in
publications work. Hobbies and interests include a variety of team-based
sports and leisure activities.
EDUCATION
Asian Institute of Management, Manila, Philippines, 1997-1999
Candidate for the Degree of Master in Business Management
Dean's List - First Year 1997-1998
Ateneo De Manila University, 1989-1993
Bachelor of Science Major in Management and Minor in Marketing
Dean's List 1992-1993
PROFESSIONAL EXPERIENCE
Metrolab Industries Incorporated, January 1997 - June 1997
Brand Manager
Managed the Master Facial Cleanser product line. Given the primary
responsibility of brand sales and market share growth and profitability
improvement for the brand from 1994 to 1997.Consistently achieved above
budget and double digit sales growth for Master Facial Cleanser for three
successive years from 1994 to 1997.Grew the Master Facial Cleanser share
of the facial care products market from 2% in 1994 to 12% in 1997.Launched
two successive advertising campaigns which considerably increased brand
sales and market share for Master Facial Cleanser by improving brand
awareness and usage levels.
Metrolab Industries Incorporated, October 1995 - December 1996
Assistant Brand Manager
Conceptualized and implemented new product launches and introductions
which have succeeded in growing the business of the brands assigned,
broadened the product line to cover unmet consumer needs, and prevented
competitive entries into the male skin care category.Recommended and
implemented various innovative and business-building consumer promotion
programs for Master Facial Cleanser: consumer raffle promotions and
barbershop sampling programs.
Timken Company, May 1998 - July 1998
AIM MBM Action Consultancy Program
Created and recommended a Philippine market entry strategy and feasibility
study for Timken automotive tapered roller bearings. The strategy
document encompassed an automotive spare parts industry study, a
full-blown UAI consumer research study, an analysis of the financial
impact and performance of the market entry strategy, and recommendations
on the promotions, pricing, and distribution action plans.
OTHER INFORMATION
Founding Member and Editor-in-Chief, AIM Perspectives, The
Official Student Publication of the Asian Institute of Management January
1998 - December 1998.
Chairman, Commission on Elections, AIM Student Association Elections for
school year 1998-1999.
News Writer, The Guidon, The Official Student Publication of the College
of Arts and Sciences, Ateneo De Manila University 1991-1993.