YATISH ARON

705, Kanchanjunga, Kaushambi, Ghaziabad, U.P., India - 201 010
Telephone 91-575-771485
Email yatish2@hotmail.com

BACKGROUND SUMMARY

An advertising and marketing professional with excellent 
communication and inter-personal skills. A strong proponent of research 
with strong analytical abilities. Always eager and willing to expand my 
knowledge horizons. Interested in a career in marketing in the 
Asia-Pacific region.

EDUCATION

Asian Institute of Management, Manila, Philippines, 1997- 99
Candidate for the Degree of Master in Business Management

Hindu College, University of Delhi, Delhi, India, 1991- 94
Bachelor of Arts, History Honours

The Doon School, Dehradun, India, 1985-91, ISCE (10+2)

PROFESSIONAL EXPERIENCE

 Hindustan Lever Limited, Delhi Branch, India, May to July,1998
Action Consultancy
The task involved studying the emerging market concentration in the retail 
trade in Metro Delhi and recommend ways of leveraging Levers position to 
being the number one supplier. 
Designed the operations manual for Key Account Management in Delhi Metro. 
The manual will be standarized and implemented in key accounts across 
India.  

Maadhyam Advertising Pvt. Ltd., New Delhi, India 1994 to 97
Account Management Executive
Responsible for developing startegies for brand and corporate advertising, 
as well as implementing and monitoring the communication plan.

Confederation of Indian Industry (CII), January to April, 1997 
Instrumental in winning the pitch for the Auto Expo '98, Asia's largest 
auto show. 

USAID funded SOMARC project, marketed by Marie Stopes International, 1994 
to 97
Independently responsible for implementing the launch of socially-marketed 
family planning campaign in rural parts of North India. 
Developed new packaging, commercials, radio jingles, outdoor advertising 
and POP material. 
Developed and managed an innovative media vehicle, the  tableau,  that 
traveled over 2,500 kms in 6 months, taking the communication plan to the 
target consumers' door step. 
Recruited and managed a  team to help in logistics and monitoring of the 
campaign.

'Stagedoor' Welomtheatre, member of the Sheraton Group of Hotels, Delhi, 
India. 1992 to 94
Stage Manager, for six productions, led a tour to the south Indian cities 
of Bangalore and Madras.

OTHER INFORMATION

 Interests include travelling, swimming, sketching and reading. 
Represented my high school and college in Basketball. Worked with Cheshire 
Homes, a society for the handicapped, in India.