PRASHANT VISHNU KETKAR
Asian Institute of Management, 123, Paseo De Roxas, 1260 Makati
City,
Philippines
Telephone 892 4011(Inst.) / 819 5989(R) Fax 840 3949
Email pketkar@aim.edu.ph / praket@hotmail.com
BACKGROUND SUMMARY
An Electronics Engineer with Honors from the University of Bombay
having four years work experience in MIS and IT marketing/systems
integration especially in Manufacturing Industries with focus on
CAD/CAM/CAE and ERP solutions. Strong analytical and quantitative skills
with hands on work experience in sales and marketing. Desirous of a career
in strategic planning, marketing or operations.
EDUCATION
Asian Institute of Management, Manila, Philippines, 1997-1999
Candidate for the degree of Master in Business Management
K.J Somaiya College of Engineering, University of Bombay, India, 1993
Bachelor of Engineering (B.E.) with Honors in Electronics Engineering from
India’s premier university.
PROFESSIONAL EXPERIENCE
Tata Elxsi (India) Ltd., Bombay, India, February 1995-June 1997
(One of the largest IT solution provider and system integrator in India.
Part of the TATA group, India’s largest business house, with group
turnover exceeding US$10 billion).
Territory Manager (Manufacturing)
Responsible for planning, strategizing and monitoring execution of the
entire sales cycle/project management in the Manufacturing market segment
(with primary focus on CAD/CAM/CAE and ERP solutions), the largest
business division for our organization. Responsible for bagging some of
the largest business contracts from the automotive and heavy engineering
industry for the organization. Direct monitoring of large global accounts
and relationship management with key clients. Was heading the
Manufacturing business operations for the regional office in Bombay
including dealer channel management.
Patel Roadways Ltd., Bombay, India., September 1993 to December 1994
(One of the largest transporters, cargo movers in India with diversified
business interests in construction, foreign exchange and couriers).
MIS Systems Executive
Was part of the team that monitored the operation of the MIS department.
Planning for requirements of systems and equipment for the IT requirement
in the areas of logistics and online cargo movement and monitoring
services. Was then designated to be one of the members for the planning
resource cell.
Tata Institute Of Fundamental Research, Bombay, August 1992-April 1993
Trainee
Underwent training at the Computer Systems and Communications Group on
state-of-art control systems and Microcomputers/microcontrollers. Included
systems debugging tools and assembly level programming of
microcontroller/microprocessor chips. Designed a microcontroller-based
telephone exchange monitoring system that could monitor and meter incoming
and outgoing calls from the institute.
OTHER INFORMATION
Designed a marketing plan for an insurance company (NICPHIL) for
their home insurance products. Undertaken as a group project alongwith
other students of the MBM program. This encompassed advertising and
promotion strategies to promote NICPHIL as part of the marketing course
project.
Researched on the reward system and employee motivation at China Bank and
suggested improvements in the remuneration structure to increase employee
motivation. This was another group assignment as part of human behavioral
study.