MAHESH MENON

c/o Mr. Rajan, A- Regency Park, 24 Hall Rd.,Richards 
Town,Bangalore,Karnataka State, INDIA
Telephone (91-80)5469433 - INDIA Fax (91- 80)5065251- INDIA
Email mrinal@mail.com / makmen@hotmail.com

BACKGROUND SUMMARY

A hospitality management graduate with 2 yrs. experience in 
corporate sales of an Indian privately owned chain of hotels & Resorts"The 
Ävenue Hotels& Resorts Pvt. Ltd". Scope of work encompassed Business 
Development, Corporate Relations & Special Functions. 
The exposure to the highly competitive world of sales & marketing and the 
onus of having a broader perspective of issues has provided me with a 
framework of my future career objective. 
Areas of interest encompass Brand Management, Hospitality Marketing & 
General Management.

EDUCATION

Asian Institute of Management , Manila, Philippines, 1997-1999
Candidate for the degree of Master in Business Management 
Majors in Marketing & General Management
  
Srinivas College of Hotel Management, India, 1995
Bachelors in Hospitality & Catering Management ( BHM - 95 )
Majored in Sales & Marketing of Hotel services and Front Office Operations
Was in the top 15% of the batch comprising  180 students

PROFESSIONAL EXPERIENCE

 Remy - Cointreau Philippines, ( Apr-98 -  Present 
)                      
Associate- Business Development
*Conceptualised & Implemented the setting up an entire division to handle 
the Trendy Bar segment. 
*Structured the entire portfolio of liquors to penetrate the Middle level 
segment of the Philippines market. 
*Evaluated & crafted the entry strategy for introducing new liquor brands 
into the Philippines

New World Renaissance Hotel, Philippines  (Marriott group of Hotels - A 
Fortune 500 company )
Project Consultant, ( Aug - 98 - Present )
*Involved in developing a pricing model for the hotel in accordance with 
Marriott  principles. 
*Conducted a survey to evaluate clients“Perceived Value” of  New World 
Renaissance vis-à-vis  competitors.
* Competitive benchmarking of the services of  New World  Renaissance 
hotels against  competition

The Avenue Regent -India, a 53 room 4-star Business Class Hotel, ( Jun’95 
- Jun’97)
Executive - Sales and Marketing
* Responsible for Business Development, Corporate relations & special  
functions
* Involved in the organising & structuring the sales & marketing dept. of 
the hotel
* Reported to the chairman & was responsible for the training and review 
of the sales team

Le Meridien, India. A 450 room five star deluxe hotel ,( Dec’93 - Jan’94)
Trainee - Front office/ Reservations & Executive Club

The Oberoi, India. A 130 room five star deluxe hotel (Member of the 
Leading Hotels of the world)
Trainee - Food & Beverage/Room service & Coffee shop ,( Dec’93 - Jan’94 )

Sheraton Oman, Oman. A 234 room five star hotel,( May’93 - July’93 )
Trainee - Food & Beverage (Bakery) / Front office 

OTHER INFORMATION

 AFFILIATIONS & POSITIONS HELD :-
-      Class Vice President of MBM-99 & Member of the Student Association 
Body
-      President of the Sports club & Chairman of the college (BHM) 
Debating society
-      Editorial member of the literary club (BHM)
-      Represented school & college in field hockey, cricket & Soccer 
tournaments.