PRIYA RANJAN

Asian Institute of Managemnt, Philippines
Telephone 892-4011 Fax 840-3949
Email pranjan@aim.edu.ph
 ranjan_1974@hotmail.com

BACKGROUND SUMMARY

A History graduate with an experience in sales and marketing of 
Real Estate and Consumer goods. Possesses good communication and 
interpersonal skills, which provide a platform to work in a team and lead 
the group.  Looking for a career in marketing in Asia-Pacific region.

EDUCATION

Asian Institute of Management, Manila, Philippines, 1997-1999
Candidate for the degree of Master in Business Management

Kirori Mal College, University of Delhi, India, 1991-1994
Bachelors of Arts with Honours in History

PROFESSIONAL EXPERIENCE

 Caltex, Philippines, May 1998-June 1998
Formulated a credit policy by coordinating with the various departments of 
the company and customers and by looking at the policies followed by the 
other players in the industry.    

Henkel Philippines, Inc. (Consumer Goods division), June 1998-July 1998
Benchmarked distribution structure of Henkel against P&G and Unilever for 
laundry and detergent product category.

Bakeman’s Industries Ltd., New Delhi, India, Nov.1996-April 1997
Management Trainee (Marketing)
Managed distribution network in one of the states in India.
Instrumental in launching products in the rural parts of this state.
Coordinated with dealers and customers for responses on product 
availability and awareness.

Kumar BuildCon Pvt. Ltd., Patna, India, Aug.94-Sept.96 
A property development company, selling commercial as well as residential 
real estate.
Executive, Sales and Marketing
Managed selection of sites and advertisements of the projects undertaken.
Part of the Research team responsible for forming and implementing 
marketing strategy including positioning, pricing and advertisement of the 
new projects.
Part of the team responsible for doing a feasibility study of developing a 
township in the outskirts of the city.

OTHER INFORMATION

 Projects 
Undertaken                                                                 
 Oct.97-Dec.97  
1.	Segmentation and Positioning strategy for MISTER DONUT’s 
Spaghetti in Manila.
2.	Study of Reward system for Elcomedor, Makati, Manila.

PRIYA RANJAN

Asian Institute of Managemnt, Philippines Telephone 892-4011 Fax 840-3949 Email pranjan@aim.edu.ph ranjan_1974@hotmail.com

BACKGROUND SUMMARY

A History graduate with an experience in sales and marketing of Real Estate and Consumer goods. Possesses good communication and interpersonal skills, which provide a platform to work in a team and lead the group. Looking for a career in marketing in Asia-Pacific region.

EDUCATION

Asian Institute of Management, Manila, Philippines, 1997-1999 Candidate for the degree of Master in Business Management Kirori Mal College, University of Delhi, India, 1991-1994 Bachelors of Arts with Honours in History

PROFESSIONAL EXPERIENCE

OTHER INFORMATION

Projects Undertaken Oct.97-Dec.97 1. Segmentation and Positioning strategy for MISTER DONUT’s Spaghetti in Manila. 2. Study of Reward system for Elcomedor, Makati, Manila.