Fishy Business: The Authors

JAMES P. IGNIZIO has spent a lot of time lately fielding calls from executives desperately seeking his advice on repairing their reengineered organizations. Knowing full well that the current way of doing business, American style, isn't working all that well, he conceived the idea that ultimately led to the publication of FISHY BUSINESS.

Jim, a recognized expert in the study of decision making in business, earned his Ph.D. in Industrial Engineering and Operations Research from Virginia Polytechnic Institute. This internationally acclaimed business consultant draws from a wide range of experiences for anecdotes, adages, and advice that appear in the book. Even his tenure as a rocket scientist during the Apollo manned-moon landing program becomes fodder for the book.

BILL IGNIZIO, like most of us, is NOT a rocket scientist. He is, however, an award-winning outdoor writer whose articles have appeared in dozens of magazines, including: FIELD & STREAM, SPORTS AFIELD, FISHING WORLD, BASSMASTER, and FISHING FACTS. The former president of the Outdoor Writers of Ohio drew the cartoons which appear in FISHY BUSINESS.

THE COLLABORATION: It's difficult to imagine any other writer or writing team with the necessary background and ability to produce such a unique, entertaining, and helpful book. FISHY BUSINESS uses easy-to-understand fishing analogies that parallel similar business situations. It doesn't take long before you feel like you're right there in the boat catching the big ones with the enigmatic Old Angler. Despite the large number of published articles, papers, and books the two brothers have produced over the years, this is their first collaboration. Read FISHY BUSINESS and you'll agree that it's a keeper!

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