PUBLICATIONS

Refereed Journal Articles

Ch�ron, Emmanuel and Rodi Pau (2009), "Effects of Contextual Congruence in Advertising Execution: The Case of Japanese Culture-Bound Products", Journal of International Consumer Marketing, Volume 21, Issue 4, forthcoming.

Ch�ron, Emmanuel and Hideo Hayashi (2001), "The Effect of Respondents'Nationality and Familiarity with a Product Category on the Importance of Product Attributes in Consumer Choice: Globalization and the Evaluation of Domestic and Foreign Products", Japanese Psychological Research, Volume 43, No. 4, 183-194, Special Issue: Consumer behavior. Revised working paper.

Ch�ron, Emmanuel, H�l�ne Boidin and Naoufel Daghfous (1999), "Basic Financial Needs of Low-Income People: A Comparative Study in Canada", International Journal of Bank Marketing, Vol. 17, No. 2, 49-60. Text of the article.
An earlier version of this article in French is available at the following website: http://gregoriae.univ-paris1.fr/protect/cahier/1998-01.pdf.
H�l�ne Boidin was awarded the first prize of $1000 for the Best Canadian Social Marketing Papers 1997-98 by the Center for Social Marketing, Carleton University, Ottawa, Canada.

Marcoux, Jean-S�bastien, Pierre Filiatrault and Emmanuel J. Ch�ron (1997), "The Attitudes Underlying Preferences of Young Urban Educated Polish Consumers Towards Products Made in Western Countries", Journal of International Consumer Marketing, Vol. 9, No. 4, 5-29. Text of the article.

Ch�ron, Emmanuel and Jan Propeck (1997), "The Effects of the Country of Origin on the Evaluation of Products: A State of the Art Review and Research Propositions", Bulletin of the Faculty of Sociology, Kansai University, Osaka, Japan, Vol. 28, No. 3, March, 17-40. Article in pdf format.

Ch�ron Emmanuel and Michel Zins (1997), "Electric Vehicle Purchasing Intentions: The Concern over Battery Charge Duration", Transportation Research, Vol. 31A, No. 3, 235-243. Article in pdf format.

Ch�ron Emmanuel J., Naoufel Daghfous et Denis H�roux (1996), "Maturit� des march�s industriels et segmentation : L'arbitrage prix/services" (Segmentation of Mature Industrial Markets: the Price/Services Trade-Off), D�cisions Marketing, No. 8, May-August, 31-40. An earlier version of this article is available on the following website: http://gregoriae.univ-paris1.fr/protect/cahier/1996-09.pdf

Ch�ron, Emmanuel J., Tetsuo Sugimoto and Hideo Hayashi, (1994), "Usage Frequency and Purchase Motives of Consumer Products: A Comparison between Canada and Japan", Asian Journal of Marketing, Vol. 3, December, 7-20. Text of the article.

Ch�ron, Emmanuel J. et Carole Bissonnette (1994), "Analyse du processus d�cisionnel d'octroi de commandites par des organisations" (Analysis of the Organizational Sponsorship Decision Process), Revue Canadienne des Sciences de l'Administration, Vol. 11, No 2, 181-191.

Ch�ron, Emmanuel J. and Thomas E. Muller (1993), "Relative Importance of Values and Ownership Patterns: Comparisons Between the Canadian Provinces of Ontario and Quebec", Journal of International Consumer Marketing, Consumer Behavior in Canada's Cultural Mosaic, Vol. 5, No 3, 37-53.

Ch�ron, Emmanuel J. et Fr�d�ric Cheyssial (1992), "La gestion du marketing direct dans les petites et moyennes entreprises industrielles qu�b�coises" (Management of Direct Marketing by Small and Medium Sized Businesses in Quebec), Revue Fran�aise du Marketing, Association nationale pour le d�veloppement des techniques de marketing, Paris, Vol. 4, Cahier 139, 39-50.

Muller, Thomas E., Lynn Kahle, and Emmanuel J. Ch�ron (1992), "Value Trends and Demand Forecasts for Canada's Aging Baby Boomers", Canadian Journal of Administrative Sciences, October, Vol. 9, No 4, 294-304.

Anne, Fr�d�ric et Emmanuel J. Ch�ron (1991), "Mesure de l'efficacit� du sponsoring: une analyse des effets interm�diaires sur l'audience directe de l'�v�nement" (Measuring the Impact of Sponsorship: An Analysis of the Intermediate Effects on the Public Attending the Event), Revue Fran�aise du Marketing, Association Nationale pour le D�veloppement des Techniques de Marketing, Paris, Vol. 1, Cahier 131, 69-81.

Zeitoun, Helen et Emmanuel J. Ch�ron (1990), "Mesure et effet de l'insatisfaction: application au march� des services a�riens" (Measure and Impact of Non-satisfaction: The Case of Air Travel Services), Recherche et Applications en Marketing, Vol. V, No 4, 71-86. Article in pdf format.

Ch�ron, Emmanuel J. Ronald McTavish and Jean Perrien (1989), "Segmentation of Bank Commercial Markets", The International Journal of Bank Marketing, Vol. 7, No 6, 25-30.

Ch�ron, Emmanuel J., (1987) "Proc�dure de micro-segmentation du march� industriel: Application au service t�l�phonique interurbain" (Microsegmentation Procedure in Industrial Markets: The Case of Long Distance Telephone Service), Recherche et Applications en Marketing, Vol. II, No 4, 23-37.

Ch�ron, Emmanuel J., Thomas C. Padgett and Walter A. Woods (1987), "A Method for Cross-Cultural Comparisons for Global Strategies", Journal of Global Marketing, Vol. 1, Nos. 1 & 2, Fall/Winter, 31-51.

Ch�ron, Emmanuel J. and Elko J. Kleinschmidt (1985), "A Review of Industrial Market Segmentation Research and a Proposal for an Integrated Segmentation Framework", International Journal of Research in Marketing, Vol. 2, 101-115.

Ch�ron, Emmanuel J. and J.R. Brent Ritchie (1983), "Leisure Activities and Perceived Risk", Journal of Leisure Research, Volume 14, No 2, Second Quarter 1982, 139-154. Included in "Marketing Abstracts" of the Journal of Marketing, Vol. 47, No 3 (Summer), 123.

Perrien, Jean and Emmanuel J. Ch�ron (1982), "Publicit� et tests comparatifs: influences respectives" (Advertising and Comparative Tests: A Study of Interactive Effects), Revue Fran�aise du Marketing, Association Nationale pour le D�veloppement des Techniques de Marketing, Paris, Vol. 2, Cahier 89, April-May-June, 49-58.

Ch�ron, Emmanuel J. et Jean Perrien (1981), "L'impact des �missions t�l�vis�es pro-consommateurs" (The Impact of Pro-consumer Television Broadcasts), Optimum, Vol. 12, April, 33-40.

Ch�ron, Emmanuel J. (1980), "Les particularit�s du marketing entre organisations" (The Specificity of Business to Business Marketing), Gestion, Revue Internationale de Gestion, April, 82-94.