Slide Presentations and study tours

Presentation on CONSUMER PERCEPTION OF CAUSE-RELATED MARKETING at the German Institute for Japanese Studies (Deutsches Institute für Japanstudien), Tokyo, February 21st 2008. Click here for a Pdf file of the Slides of the Presentation.

Slideshow of Sophia study tour of Inuyama castle and Toyota visit, Gifu, Japan, November 13-14th, 2007.

Presentation on Methods and Tools for Data Equivalence in Cross-cultural Marketing Research at the French Marketing Association Research Workshop, Paris April 25, 2007.

Presentation on Socially Responsible Marketing at the CSR Watch meeting of the Institute of Comparative Culture, Sophia University, Tuesday September 21, 2004.