Emmanuel J. Chéron is Professor of Marketing in the International Business and Economics Group at the Faculty of Liberal Arts, Sophia University in Tokyo. He has an MBA from Queen's University, Kingston, Ontario and a Ph.D. from Laval University, Quebec City, Canada.
Dr. Chéron has been invited as visiting Professor at Kansai University, Osaka, Japan and at the Business Institute of Management of Paris 1 and Paris 2 University, Panthéon-Sorbonne, France. His present research interests focus on Marketing in Japan, international marketing, strategic marketing and marketing of services with a strong emphasis on quantitative methods applied to marketing decision-making. He has co-authored two books and computer software. He has published in numerous journals including Transportation Research, Journal of International Consumer Marketing, International Journal of Research in Marketing, Canadian Journal of Administrative Sciences, Asian Journal of Marketing, Japanese Psychological Research, Recherche et Applications en Marketing and Décisions Marketing. He has also published in many conference proceedings, including those of the Academy of Marketing Science, the Association for Consumer Research, the Administrative Science Association of Canada, the European Marketing Academy and the French Marketing Association. He serves on the Editorial Review Board of two Academic Journals. He also has had the opportunity to consult for public, parapublic and private companies.
Go to index for a detailed resume.