Manila, Philippines
WELCOME
to the Marketing Management course
(1st Trimester, SY 2006-07, RCBC Campus)
This is a dedicated Web Page for students taking
Marketing Management (MKT511M GRC) under
Prof. Mundy Gonzalez
ANNOUNCEMENTS
Sunday, August 6, 2006
Discussed cases and reports of the first half of the trimester have been removed from this site due to space limitation.
Reports should be submitted on the day of your presentation. Otherwise, they will suffer a deduction in grade.
The lecture notes will be posted after our discussion. Your reports will also be posted, as soon as these are submitted to me, provided they are less than 500MB in length.
All reports should be e-mailed; no hard copies, please.
If you encounter any difficulty in downloading any of these reports, it is possible that several of you might be accessing the site at the same time. Try to access the site again after one hour.
If you still cannot access it after a few tries. e-mail me, so I can make any necessary correction.
You may also request the GSB office for hard copies of the cases and articles, if you prefer hard copies.
RECOMMENDED TEXTBOOK AND REFERENCES
To download: Click on the blue text beside the
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To download: Click on the blue text beside the
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Course Syllabus
Course
Schedule
Class
Directory
Group Photos
Assigned Cases and Group Reports
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Tests, Evaluation Forms, etc.
| Format
of Marketing Plan |
Format
of Case Presentations and Reports |
How
to Write Your Term Paper |
Peer
and Course Evaluation |
Lecture Notes
| Strategic Planning |
Pricing |
Marketing Communications |
Understanding Products |
Channel of Distribution |
Other Information Links
| Philippines |
ASEAN |
APEC |
UN |
UN/ECE |
This
site has been accessed
times
since
June 10, 1999
You
are welcome to sign
My
Guestbook
to comment on this
site,
or e-mail me at:
mundygonzalez@yahoo.com
if you have
any message.