February 4, 2002
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Welcome!
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FYI – What’s Going
on at
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Competition and the Market
Looking Ahead to 2002
After enduring months of
shrinking revenues, online advertising will enjoy a bounce back year in 2002,
according to a new study. The study, by CMR, a company that tracks the
advertising market, said Internet advertising will grow 8.8 percent from 2001
to 2002, the largest predicted percentage growth of any media. A Sweetheart Market Valentine’s
Day always presents its share of media sales opportunities. Here’s a list of
the top 10 advertisers with spending information for February 2001. Have them offer their ‘sweets’ via
our advertising products in 2002! Source: AdRelevance Automotive Advertising
Opportunities Online ad spending by car companies
is on the rise! Check out this helpful one pager [insert
link]. For more research and
information contact: adele.nahmad@247realmedia.com
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Did You Know?
24/7 Real Media has a multifaceted business, and one
of the goals of this part of the Insider’s Newsletter will be to share
information that might be common knowledge for one part of the company with
the rest of the company. OAS TRIVIA: Did you know that Open AdStream is utilized by over
2,000 Web sites Worldwide? Or that OAS serves more than 200 billion impressions
each month? Let your advertising/media clients know that 24/7 Real
Media’s Open AdStream is utilized by some of the biggest branded sites around
the world. And now that the 24/7 Network is up and running on Open AdStream
NETWORK, this information is even more vital and useful in your selling
efforts. Here is a partial list of our Open AdStream North
American customers: |
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Advance Internet Belo Interactive Bloomberg LP Boston.com Chicago Sun-Times Classmates Online Crain Communications Dallas Morning News Discovery Online eUniverse Fast Company Forbes Fortune City Golf Digest Golf Online |
Homestore.com Houston Chronicle Inc.com Internet World / Penton Media
Inc. Investors.com Lexis-Nexis MP3.com Nando Media Neoplanet New Jersey Online New York Post New York Times Digital NY Post Playboy.com |
PNC Bank Register.com Salon.com Seattle Times St. Petersburgh Times TimeWarner Cable Toronto.com Tribune Media Services US News & World Report USAToday Verizon Village Voice Weather.com |
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We welcome your comments and suggestions concerning this
newsletter. Since one of our main goals is to promote communication throughout the company, any employee is welcome to submit stories or material. For more information direct any inquiries to: jason.wang@247realmedia.com
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