Focus
and Fear of Success - The Biggest Monkey on Your
Back?
by Jack Humphrey
http://power-linking-profits.com
If you have been
on the internet for awhile, you know that there
are millions of people trying anything and
everything to get your attention. They want in
your wallet. It's a great big money grab out
there folks, and the net has become the biggest
marketing arena on the planet, driving whole
industries and generating Billions of dollars in
sales.
So what's the problem? Well, none if you are one
of the small businesses with focus. A
whole lot of problems if you lack focus.
MORE...
There are myriad small business opportunities on
the net today. And if you do your research and
find something you want to associate with, or
you create a product for a well-researched
target market, you are well on your way to
financial success. Or are you?
You see the more you become active on the net as
either someone looking for the right
opportunity, or as someone who has found the
right opportunity already, the more you are
bombarded with choices. Everyday you get emails
saying that the next best thing since sliced
bread has come along.
The new "thing" demands your attention and you
get nervous that you might be missing out on
another opportunity for financial success.
But don't you already have one? At least,
haven't you been presented with several great
opportunities in the last week? So why on earth
take a serious look at yet another? Why fragment
the time you need to spend on your current
business with all the marketing it takes to get
yet another
off the ground and profitable?
What I am talking about here is something I call
"Sign-up-Itis." (Not to be confused with
Sinusitis, which can be just as debilitating.)
It goes like this: You find your focus, you are
fired up. All is good and you are ready to start
working on the hundreds of little things you
need to do to get traffic and make sales. You
need to get good search engine
positioning, you need a links campaign, you have
to research ezines in your niche and place
ads, you need to set up joint ventures, you need
to create and update content on your site,
set up a merchant account, a delivery
system, and the list goes on from there.
Then you get an email from a friend or associate
telling you that you HAVE to check out the
latest and greatest. You do. It's an awesome
opportunity. You look at your plate and it's
already full with your current project, but the
plate has a lot of things on it you really don't
enjoy doing. It's a lot of work to make any
business pay off, as you can see from the short
list above.
"It's Much More Fun To Think About Success
Than It Is To Do The Work It Takes To Achieve
It"
But this NEW thing is exciting, fresh, new. It
draws you in and it's MUCH more fun to think
about success than it is to do the work it takes
to achieve it, so you buy in. You get a ton of
tools to start this new venture. It's all
overwhelming, especially since you have gone
back to your first venture and realized you now
have TWO great things that can both make you
money, but they BOTH need your attention on a
grand scale in order to see profit.
Now, here is the part where most people give up.
They say to themselves "Internet marketing is
nothing more than a series of steps that I
cannot complete. I am always excited when I get
started on something, but when it comes
down to DOING what I start, it gets hard
and doesn't happen as fast as I would like it
to."
Let me make one thing clear right now: It is not
the net's fault for not providing us with real
opportunity.
Opportunity abounds and is right there for us to
snatch up and achieve success. Never let
yourself fall into the trap of reasoning your
way out of success. "It's not for me." "I can't
do this - it's for people much better with
computers and internet marketing than me."
The problem lies with your focus and your fear
of success. You must CHOOSE the opportunity you
are passionate about, or create a product you
stand behind and love, and then hunker down for
the long-haul! Make yourself do everything you
are taught to do to build your business and
build it - all the way or not at all.
It should be no surprise the next time you get
an email with the next best thing inside.
You should say to yourself "That's great!
Another opportunity for someone has just
been born! But I am busy with MY business
and cannot take on another venture at this
time."
We Do It On Purpose
Lack of focus is sometimes a purposeful
self-defeating tactic your subconscious
uses to keep you from success. Success is NOT a
destination. It's a journey.
And that journey scares the hell out of 99% of
normal, everyday people. So be it. It IS
scary to think of radical life changes, even if
they are for what you consider to be far
better than your current situation!
But don't let a lack of focus and your fear of
success tear you away from your dreams.
USE your fear and confront it, right now. Today.
Make hard decisions and stick to them, then
begin the process of working on a focused,
tight marketing campaign to make whatever
venture you choose the venture that sets you
free.
Wear electronic blinders. Keep lean and mean and
only take on new responsibilities that will be
good for your CURRENT business. Throw the
rest in the trash.
We all know there are tons of opportunities out
there. That is a fact. It's time now to get the
stars out of your eyes, choose your niche, your
product, your affiliate program or your MLM, and
get to work. Make a vow not to stop until
you are where you want to be financially.
The question is not "Can you really make money
online?" This has been proven time and again
over the years by thousands of people, many of
whom you read about all the time.
The question is "Do you really want to be one of
those people, or are you stuck in a cycle of
constantly sabotaging your success with a lack
of focus?"
The cure for Sign-up-itis is focus and hard
work. Success is something you decide to achieve
one day. It's that decision that is often the
biggest hurdle any future success story has to
conquer.
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Jack Humphrey is the Author of "Power linking 2:
Evolution"
which hit the net this week to rave reviews.
Grab your copy
before your competition does at
http://power-linking-profits.com