Articles/Promotion


 
How to choose good keywords
By: Clarence Eldefors   09/10 2000

If you don´t know how to write a meta keywords tag just use the meta tag generator here.

Many people think that the visitors will come when their site is good enough. This is not true. Even how good your site is, you have to promote it. But always remember that you should have good content before even starting to promote your site. Otherways the visitors will leave your site and not come back.

It is important to get ranks on search engines to increase your sites's traffic. But if you got a high ranking on a seldom searched word it won´t do you much good. Let us say that we have a site that is selling veteran cars and veteran car parts. My experience tells me that most webmasters write as many keywords as possible. Their keywords tag would start something like "veteran, car, parts". The thing is that using keywords phrases drive more traffic than just using single words. Knowing that gives us an easy way to improve our meta tags. We just write "veteran car parts". For the human eye there isn´t a big difference between the two. But the search engines haven´t developed human eyes yet.

Now we know a little bit more about how to write our meta tags, but not which words we should use. What if everyone searches for "parts for veteran cars" instead of "veteran car parts". What good will it then do to have a high rank on "veteran car parts"? Well, there is a freeware called "analogueX Keyword Live". To find it just do a search for it at http://www.winfiles.com This application lets you see searches that are made in realtime. 2 seconds after someone makes a search, it will popup on your screen.

If you don´t got a lot of experience of web marketing you should not try to rank high on the most used keywords. If you try this you will compete with many thousands of other sites.

An important thing to get traffic from search engines is to have a comprehensive list of keyords. When you have run out of keywords from your own mind, try going to your competitors sites and look at their keywords. When you have your keyword list ready and have submitted your url to search engines your goal should be to achieve good rankings. A good way to improve your placement on the engines is to look at the keyword startegy for the sites that rank higher. You should also look at their keywords density in their body and try to make yours something like theirs. If you don´t have the time or patience to count words on their sites you would use a free service at: http://www.keyworddensity.com