Articles/Promotion
10 Online
Marketing Secrets Your Competition wish you will never know |
By:
Patrick Ravi |
|
11/05 2000 |
Dazed,
confused and bemused. This are few terms commonly used by the new player
online. And we sure know how they feel, don't we?
Let me put it this way, the new player can easily get dazed, confused and
bemused by the onslaught of information and opportunities (legitimate or
scams) on the Internet. These same groups of people, sad to say are
vulnerable to everything new that appears online. Many a times they end up
as casualties in the Internet gold rush, without ever really making anything
close to what we call real money online.
Just today I read a true story of a person who has been online for 5 years
(I repeat 5 years). He had joined everything under the sun. From MLM to
Online casinos. And he confesses, that after all these years he has just
started on his own website this year to play the big boys game.
This is what he wrote " In all the preceding history it may have become
apparent to some of you already that I did not do what some of you did from
day one". Man! What can I say!
When you think about it, can you really blame this guy? Don't forget along
with the massive amount of opportunities, you can also be distracted by new
FREE softwares, new free product downloads etc. Why just recently I got
distracted by an Online Jukebox. Without realizing it, half the day was
gone. I had to slap myself and get back to work.:D
Like my grandmother (maybe some of yours too) always said, "Anything
worthwhile achieving always needs your total attention and focus".
What are the key elements that you as an Online Entrepreneur need to focus
on?
1. You should have a daily and monthly marketing regimen. Doing the
things that has to be done without being distracted. Other than R&D one of
your primary goals online would be to stay FOCUS.
2. How is your e-mail signature? By developing a compelling e-mail
signature you are able to brand yourself and your products.
3. Start writing articles in your area of expertise. Make a list of
ezine publishers in your target market group to whom you can submit these
articles monthly. (With their prior permission of course). Add your resource
box below your article, writing a brief description of yourself in the third
party. Include your e-mail and website address for future enquires for your
services or products.
4. Get started with auto responders to help you follow up and also to
keep in touch with your customers and prospects.
5. Set aside some time for R&D. Visit Newsgroups, Discussion boards,
forums, and your competitor's websites to study how people in your target
group do business online.
6. If you haven't, you will need to start publishing your own
newsletter or ezine as soon as possible. This is one of the best ways to
build your own opt-in mailing list. Remember the secret is in your list.
Your money is also in this list.
7. Even if takes weeks, sometimes months before you see results from
search engines. You need to get your websites listed in all the major search
engines and directories.
8. A common and welcomed activity among ezine publishers building
their own opt-in list is ad swaps. Believe me this really works if you do it
consistently.
9. Get your Salesmen in print in order. If you are not good at
writing good sales copies or killer sales letters get professional help.
This is an important tool to close sales online. A good killer copy will get
your visitors to buy your products or services immediately right from your
website. This means faster Return On your Investment.
10. Another on going activity would be for you to get your website,
ezine, ebooks in as many of the respective directories as possible.
Mind you, this is only a few of the activities that should help you to stay
focused. Remember your consistent effort, multi-tasking and patience are the
things that will see you through.
A piece of advice, don't get disappointed if you don't see results
immediately. Take it as your learning curve. It is not knowing everything
about Internet Marketing that will make you successful but doing what has to
be done everyday to build your Online business that can a least guarantee
success.
==============================================================
Patrick is an Online Entrepreneurship Consultant for the Asia Pacific Rim.
He is also
the creator of the well acclaimed new e-book *Internet Marketing Secrets on
a
Shoe String Budget*.Get this e-book FREE by subscribing to his all revealing
G-Ibiz
Info news at
http://formmail.to/ebook1 or for free resources visit his website at:
http://www.global-ibiz.com
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