TRUSTWORTHINESS

Be honest
• Don’t deceive, cheat or steal
• Be reliable — do what you say you’ll do
• Have the courage to do the right thing
• Build a good reputation • Be loyal — stand by your family, friends and country
When we’re trusted we’re given greater leeway by others because they don’t feel they need contracts to assure that we’ll meet our obligations. They believe in us. That’s satisfying. But there’s a downside: we must constantly live up to the expectations of others and refrain from competitive, self-serving behavior that tarnishes if not destroys relationships, both professional and personal.
Simply refraining from lies and deception is not enough. Trustworthiness is the most complicated of the six core ethical values and concerns a variety of behavioral qualities — qualities like honesty, integrity, reliability and loyalty.

Honesty
There is no more fundamental ethical value than honesty. We associate honesty with people of honor, and we admire and trust those who are honest. But honesty is a broader concept than many may realize.
Honesty in communications requires a good-faith intent to convey the truth as best we know it and to avoid communicating in a way likely to mislead or deceive. There are three dimensions:

Truthfulness
— The obligation of truthfulness precludes intentional misrepresentation of fact (lying). Intent is the crucial distinction between truthfulness and truth itself. Being wrong is not the same thing as being a liar, although honest mistakes can still damage trust insofar as they may show sloppy judgment.
Sincerity/non-deception — The obligation of sincerity precludes all acts, including half-truths, out-of-context statements, and even silence that are intended to create beliefs or leave impressions that are untrue or misleading.

Candor
— In relationships involving legitimate expectations of trust, honesty may also require candor, forthrightness and frankness, imposing the obligation to volunteer information that another person needs to know.
Honesty in conduct prohibits stealing, cheating, fraud, subterfuge and other trickery. Cheating is a particularly foul form of dishonesty because one not only seeks to deceive but to take advantage of those who are not cheating. It’s a two-fer: a violation of trust and fairness.
Not all lies are unethical, even though all lies are dishonest. Huh? That’s right, honesty is not an inviolate principle. Occasionally dishonesty is ethically justifiable, as when the police lie in undercover operations or when one lies to criminals or terrorists to save lives. But don’t kid yourself: occasions for ethically sanctioned lying are rare and require serving a very high purpose indeed — not hitting a management-pleasing sales target or winning a game or avoiding a confrontation. We’re talking saving a life, that sort of thing.

Integrity
The word integrity comes from the word integer, meaning "one" or wholeness. This means there are no divisions in an ethical person’s life, no difference in the way she makes decisions from situation to situation, no difference in the way she acts at work and at home, in public and alone. At one time or another, we all have allowed our behavior to depart from our conscience or to vary according to locale. Even so, almost all of us have lines we will not cross; our challenge is to draw the line around the Six Pillars.

Because she must know who she is and what she values, the person of integrity takes time for self-reflection, so that the events, crises and seeming necessities of the day do not determine the course of her moral life. She stays in control. She may be courteous, even charming, but she is never duplicitous. She never demeans herself with obsequious behavior toward those she thinks might do her some good. She is trusted because you know who she is: what you see is what you get.

The four enemies of integrity:
Self-interest — Things we want
Self-protection — Things we don’t want
Self-deception — A refusal to see a situation clearly
Self-righteousness — An end-justifies-the-means attitude
Reliability (Promise-Keeping)

When we make promises or other commitments that create a legitimate basis for another person to rely upon us to perform certain tasks, we undertake moral duties that go beyond legal obligations. The ethical dimension of promise-keeping imposes the responsibility of making all reasonable efforts to fulfill our commitments. Because promise-keeping is such an important aspect of trustworthiness, it is important to:

Avoid bad-faith excuses — Honorable people interpret their contracts and other commitments in a fair and reasonable manner and not in a way designed to rationalize noncompliance or create justifications for escaping commitments.

Avoid unwise commitments — Be cautious about making commitments that create ethical obligations. Before making a promise consider carefully whether you are willing and likely to keep it. Think about unknown or future events that could make it difficult, undesirable or impossible. Sometimes, all we can do is promise to do our best.

Avoid unclear commitments — Since others will expect you to live up to what they think you have promised to do, be sure that, when you make a promise, the other person understands what you are committing to do.

Loyalty
Loyalty is a special moral responsibility to promote and protect the interests of certain people, organizations or affiliations. This duty goes beyond the normal obligation we all share to care for others. Some relationships — husband-wife, employer-employee, citizen-country — create an expectation of allegiance, fidelity and devotion.

Limitations to Loyalty
— Loyalty is a tricky thing. It is not uncommon for friends, employers, co-workers and others who have a claim on us to demand that their interests be ranked first, even above ethical considerations. Loyalty is a reciprocal concept, however, and no one has the right to ask another to sacrifice ethical principles in the name of a special relationship. Indeed, one forfeits a claim of loyalty when so high a price is put on maintaining the relationship.

Prioritizing Loyalties.
Because so many individuals and groups make loyalty claims on us, it is often impossible to honor them all simultaneously. Consequently, we must rank our loyalty obligations in some rational fashion. In our personal lives, for example, most people expect us to place the highest degree of loyalty on our family relationships. It’s perfectly reasonable, and ethical, to look out for the interests of our children, parents and spouses even if we have to subordinate our obligations to other children, neighbors, or co-workers in doing so.

Safeguarding Confidential Information.
Loyalty requires us to keep secrets or information learned in confidence.
Avoiding Conflicting Interests.
Employees and public servants have a
n additional responsibility to make all professional decisions on merit, unimpeded by conflicting personal interests. Their goal is to secure and maintain the trust of the public, to whom they owe their ultimate loyalty.
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