Idents
Every TV station/network needs visual "Branding" to set the coporate identity into the minds of the viewers. It helps keep the viewers watching the station, and reminds the viewer who they are!
The Idents
ABC-TV/ABC National TV
Captured from a videotape of an ABC special on their
own history: ABC-TV first appeared this way, but in the late 50's
a producer saw the sports logo, which originated as a pattern on
an oscilloscope. The rest is a long history of drawn
logos, transparent, and computer generated versions, all carrying
the same basic shape.
Commercials. (in channel order)
Channel 0
A smallish photo unfortunately, TVQ 0 Brisbane Qld received via SpE DX reception. The slogan was "0, Turn on a Friend". Photo by Robert.
During the early 1980's, SBS TV was known as Network 0/28, Robert caught a pretty good shot of the Ident here. Previously to this, they identified as "Channel 0 a whole world of people".They changed to SBS TV in late 1985.
Channel 3
The NBN 3 logo can be seen in the corner of the slide. The colours are actually blue and green on a white disk.
Robert's photo of WIN 3 Brokers Nose NSW in 1979 shows us an early WINTV logo.
Channel 4
Both from 1979, one of WIN 4 and the other of WIN 3, these photos from Robert, show the WINTV identification.
Robert has a propensity for taking photos of TV reception under unusual conditions, hence this shot showing the RVN-AMV logo from AMV 4 Albury NSW, while travelling on a train.
Here's a better photo from Robert's video tape in December 1988, received via tropo DX, when RVN/AMV identified as the Prime Network.
This is from an original station identification card sent to Robert in 1972 by MVQ6 Mackay Qld.
Channel 7
CTC 7 before networks, Robert actually took the photo from CTC 10 Goulburn NSW, which relays CTC 7 Canberra ACT.
A capture from Robert's videotape, showing the CTC 7 identification slide on 6/1/88. Actually received locally via CTC 2 Bombala NSW.
Captured from Robert's videotape, reception of SAS 7 Adelaide SA via long haul tropo DX in January 1988. This particular type of 7 logo was used from the inception of colour in most capital cities only until the ealy 1980's. In those first days of colour it was accompanied by the tune of "Colour My World" and the words "Colour your world with 7". However, in Adelaide the early logo was retained.
Shiny rings or white rings and softer colours displayed in 1982 as ADS 7 Adelaide shows us. Robert photographed this one while holidaying at Glenelg SA.
From one of the Webmaster's videotapes, in the 80s' the 7 Network was branded with a split 7 and the ring lost it's colours.
Channel 8
From a videotape in Robert's collection we are lucky enough to have this shot of a vintage CBN 8 logo from the early 60s, not long after the stations official opening, and somewhat before CWN 6 was added. Long before MTN 9 made the three station network, now part of Prime NSW.
GLV10 wasnt part of the TEN VIC as yet, TV8 was the former BCV-GLV 6,8,10,11 network. Photo from Robert Copeman, received at Mt Waverley, Victoria.
TV8 ident from GLV 8 showing the stations in the TV8 Network.
Robert gets some grand reception sometimes, that's why we have these photos of SES 8 at all. SES 8 also serves Western Victoria so programme times are shown in two zones!
Another shot from Robert, of NTD 8 Dawin, sent to him by NTD 8
Channel 9
Received across the Bight at Robert's home, TNT 9 always looked like 9 but usually a little different.
While holidaying in Adelaide, Robert caught this version of the early 80s Nine from NWS 9's channel 49 translator in the Glenelg area.
Nine Network ID in 1999, my own offair capture.
Channel 10
VT? What VT?
Nice medley of TEN idents from Robert, starting with
TEN 10 in Sydney, the logo was used from day one. With the
start of colour in '75 they simply added the colours.
Prior to 1980 when ATV 0 moved to 10 And '86 when TVQ 0 moved to
channel 10 it was known as the 0-10 Network, though never
identified as such, the stations all had individual idents untill
then.
All logos, testcards, clocks, are copyright their respective owners and are presented here for interest purposes only.