The WindowCovering Advisor

Sale!!! Pitches/gimmicks you will hear

 

 

 

 

Save up to 92%

This is probably my most favorite gimmick, its well used by the internet companies. It supposed to mean that the retailer is selling you at 8% above his cost. Unfortunately, economics is god, you cannot survive on a 8% profit margin, so what the retailers angle??

The questions you have to ask:
92% of WHAT & is it 92% of the WHOLESALE PRICE that is used by ALL the retailers?? There is usually only one product that will have this discount and all the rest will be market up as usual (30-50%). Worse still, they may be only be one blind style AND size at this discount.
This particular sales pitch is a teaser, just to get you go to their website. (blindsgalore.com is particularly bad with this teaser). It like the sales ad for cars is your local newspaper, notice whenever the you go to the dealers lots, those particular low cost cars are always sold!!).

Solution
Never be fooled by a for sale sign, a sale" is not always a real bargain

 

 

 

 

 

 

FREE Shipping
Fast Free Delivery Within Continental USA!

Love this particular one, all fabricators and distributors include shipping cost in the cost of their blinds. So its not reeealy FREE, because it already included in the cost. Heh! is anything really for free?? Recently there has been a fuel surcharge because of the rising oil prices, you might see them show up has handling charges.

 

 

 

 

Guaranteed lowest price
120% low price guarantee

Another good one. basically all the retailers will pitch this. It means " please call us if you find a lower price, we will beat it". Reading between the lines, that means they will drops their profit margins to beat their competitors pricing. Heh! Very few manufacturers actually have the lowest price in the market the first time. I suppose the logic is, if you don't do your homework and shop around, you will get shafted with the highest price.

120% low price guarantee, is another good one, you will get 120% of the difference between yours and your competitors pricing - not the whole amount, read the fine print.........
I am a little harsh, there are actually some retailer that already start with a low price and actually mean what they say...kudos to these folks.

 

 

 

 

 

Limited Lifetime warranty
Limited Lifetime warranty - Transferable.

Ever wonder why a lifetime warranty is limited?? Heh! yet another ploy while fishing for customers. This has become a defacto standard is the industry. What's really interesting is the fact that all wear and tear components are not covered. This is the pulleys, cord, cord locks, color fading etc.... ie all the parts that are most likely to breakdown....hah! what a scam!, the executive who cam up with this idea ought to be given the Pulitzer prize.
The next fine print is the fact that the warranty applies to the owner who bought the blinds, not the subsequent new owner of the house!. It was estimated that the average length of stay in any home is ~5-8 years. So your lifetime warranty only really applies only for 5-8 years!!

Limited lifetime Warranty - Transferable. Cooool! but total rubbish! How many people will even have the paperwork to prove the blinds are transferable when their sell their homes in 5-8 years. A mere 0.00002% according to the latest stats. These people are hoping you are going to forget that the blinds warranty even exists!!

 

 

 

 

Factory Direct

Consumers always seem to fall for this one. It's like going to your local factory outlet, are they ALWAYS lower priced?? Sometimes will you find seconds??  It very rare to see a manufacturer sell directly to the public. Manufacturers want to sell volume, they do not want to deal with small volume consumers, so what's the angle??

This is yet another misdirection. Correct!! its direct from the factory alright.... thru a retailer direct to you and oddly enough that how everyone sells their blinds.....heh! It'S like watching a magician, watch my hands while I head for your wallet! For instance try buying from Levelor direct, it will never happen, you will have to go thru a retailer.

 

 

 

 

 

Has been the # 1 Blind fabricator for over 20, 54, 100 years
1st in service, 1st in price

Does buying from a company that has been around for 100 years give you a goose bumpy feeling?? If it does, you are heading down the wrong path. Age does not denote experience and customer service, window covering technology changes so rapidly that it very hard to keep up with. The older companies are less likely to change quickly and are more stuck in their ways. A company 5-10 years old will be the most nimble and would most likely to pro customer oriented. Though I have seen exception to this rule, this has been my normal experience.

And how do they know this little known fact that they are the best windowcovering retailer in the world?? Its like me saying I am the best looking hunk in the world, yeah right! go ahead! refute that in a court of law!!

 

 

 

 

Our prices are so low, we can't publish our Discount! 70% 80% 85% who cares our bottom line is what important!
No clue what to say about this...........what are they scared of?

 

 

 

 

Largest blinds retailer on the internet.

You can never prove that statement. (I guess that's the point, legally you can't disprove it!). Being large does not mean better service. I have noted that the larger the company the less personalized information you get. The larger the company, the less the customer service seems to know about the products....a sad statement for facts. I actually prefer to buy from a small company, they are willing to answer more questions and have better customer service.

 

 

 

 

1day delivery
3 day delivery

A super dooper mind boggler. The illusion is to tempt you into the fact that you will get your blinds in 1 or 3 days. Well folks......THAT'S IMPOSSIBLE!!!
Lets work the numbers....
Day 1 - you order your blinds
Day2-3 - your order is fabricated in rush
Day 4-9 UPS delivery - Ground  (5 working days)
So the best case would be 4 day delivery, and that's very unlikely to happen. So what's the retailers angle. 1-3 day delivery means the blinds will be fabricated in that time, certainly not delivered  to your house by then!! So beware, this gimmick is a superb teaser..........

 

 

 

 

Other Gimmicks that are too obvious

Lowest Price on The Net
We Won't Be Undersold on Top Quality Custom Blinds!
Buy 4 blinds and get 1 free!