The Withem's Elves Rugby Sevens Team

'The' UK Invitational 7's Team.

At the present moment The Withem's Elves are seeking Sponsors for the 2001/2002 Season. Details about Sponsorship can be found on the sponsorship page.

What is the secret of our sponsorship deal?

You must have an objective as to why you want to sponsor our team.

We believe that your association with our team will increase your Company's brand awareness in Florida, the Caribbean and back in England. This will be achieved by prominent corporate branding on all our playing and leisure kit, promotional giveaways, and sports reports in national magazines, newspapers and regional newspapers. There will also be several reports of the tournaments on the Internet, with which your company will be associated. It has also been suggested that ESPN will be covering the Miami International 7s, and that local television will be covering the Trinidad 7s. We will also be wearing our branded kit during the UK tournaments, which will increase your target audience awareness in the UK. Association with the team name will also create lasting reminders of your Company, as demonstrated by the Vodafone Wallabies (Australian Rugby).

There must be benefits for your Company and our Team.

The benefit to Withems Elves is simple - it allows us to travel abroad, hopefully win two tournaments, and enjoy playing rugby in two developing rugby na tions. I believe that the benefits to your company are just as straightforward. Your Company will get superb brand exposure in South Florida, The Caribbean and back in the UK. This will be achieved at a fraction of the cost of an advertising campaign, and it will be helping our cause at the same time. Market research has shown that 69% of ABC adults show an interest in rugby, so associations with a rugby side with a target market like that will increase product awareness and boost product interest.

Sponsor ship must be targeted at the correct market to maximize effect.

The statistics obtained from market research show that more than 70% of Rugby fans are university degree educated, receive high incomes, travel frequently, and are big spenders. These are the target populations that Companies, such as yours, are looking to infiltrate, and hence an association with Rugby would be advantageous for your company. As detailed in the appendix, the tournaments in Miami and Trinidad are well attended by other teams, tourists and visitors from the UK. Again, this is another audience who you will have great exposure to; so even abroad, you will be being exposed to potential consumers.

Serious Rugby, Played for Fun.