Working
'You see, all that people are focused on is oblivion. Sweet oblivion, as they like to call it, and they like to indulge themselves in it like taking a bath.
'That's because people, weak and feeble as they are, like to have things…easy.
'Food, drink and sleep. They want no choices, just plain happiness served on a golden plate nicely decorated with pearls of ignorant bliss. Ignorance. Narrowing their path to a artificial life, and when they finally reach the end, then the sorrow and tears of lost talents and forgotten dreams.
'And of course, they try to blame it, on everything but themselves.
'It is commerce that is leading us to dumb consumation!'
'And rightly put you would say? Those commercials which want to make life easy for you with their wonderfull products and services? Products that will simplify and enrich your everyday life so you to can life a prince's life? Then my good fellows, let me ask you, what can those products do? What is it, that for instance bleach does? Ah, it kills germs. But what does that mean? Oh, germs are bad for you and so we don't want those? And why should I buy branch X instead of Y? Oh that works better? No? Oh you mean this is environmental-friendly? Then what does that mean?
'I hope you can see what I am getting at here. Each product represents a story, some knowledge, or a mime as the ones of you who can read will know. With each new corner in the market, with another niche found by some smartass, a new choice. Should I buy that, or not.
'Do I really need that or not?'
'And when we can convince our customers that they do, we win the market. Simple as that. We enrich their lives and our pockets by selling them air! The sad thing is, they know it themselves. Do they care? Not as long as we can make them believe it really does change their life in a wonderfull way.
'BUT NEVER EVER THINK YOU ARE BETTER THEN YOUR CUSTOMER!'
'NEVER! Have I thought of them as less, or as dumb consumers, because if you do that, you act like it and then you won't sell! And ladies and gentlemen, I have sold. Milions. Of everything you can imagine, and more. What leads to a good sale? You all would love to hear that, wouldn't you?' Carl paused for effect.
'WOULDN'T YOU?' He shouted accros the room full of men and women neetly dressed in suits and fine clothes.
'Don't you understand? If you hear what I am saying, and you really want to know how to make a good sale, raise your righthand now.' Some in the room hesitated, but soon everybody had their righthand in the air. Carl Levisbury laughed. 'People!' He smiled, beaming accros the room at the difficult faces.
'If I would tell you, that using my technique, you would sell, lets say, 10%? Ok we make it 5% more positive sales in a week. Resulting in, hmmm, 30 bucks more on bonus in a week. Would you pay me 25 bucks to have my technique? No people don't worry, this is not a fundraiser I can assure you, but answer me on this, would you buy that technique?