Small Business... DON'T PANIC by Paul Ferris... how to stay cool and turn an
irate customer into a walking advertisement for your company. 900 words. Reprint
Rights. Selling Direct, March, 1984.
Small Business... COPING WITH COMPETITION by Paul Ferris... how to discuss
your competitors with customers and how to treat your competition in
person, at trade shows etc. 900 words. Reprint Rights. American Salesman,
October, 1980.