Six Guidelines for Good Web
Design
In order to avoid glitches that distort the originally intended format of a web page, it is necessary to make sure that the markup language that defines the elements, character and organization of the text and images does not deviate from the standards currently accepted for creating and transferring those pages. - more
The different makes of browsers and their earlier versions still in use will exhibit variants in how they interpret the data transmitted to them for forming web pages. A happy median must be found that works well with the most popular ones. The final presentation must also be compatible with user settings that show type or page area larger or smaller than the norm and may not display any graphics at all. - more
Coloring only where and when it enhances the message. Images if effective for communication but not so many as to make the loading time annoyingly long. Flexible layout will adjust well to the different browser environments while maintaining a functional dynamic. Many styles of font are available for graphical uses on the web, but for the body of text, only the few most popular ones will be available on any given computer. Choices must be made with all this in mind. - more
In the process of developing the web site, ease of access must remain a primary concern. Attention must be paid to simplicity and directness within a rich field of content. Search engines will be looking for depth of text liberally laced with keywords matching query word strings. Human compiled directories will be concerned with appropriateness to categories and significantly related content. To make the material readily available to readers, internal progressions must be clearly defined as to means and direction of travel. - more
The overall theme and texture should provide a comfortable environment that encourages participation. Familiarity with repeated forms and styles allows relaxation and ease of involvement.
The message will be kept in focus by not bringing distracting elements into play just for the sake of their entertainment value unless the client desires it.