Virtual Store questionnaire

Virtual Store Questionnaire

My name is Rina Kolomisky. I am a student at the Technion – Israel Institute of Technology, in Haifa, in Israel. Under the supervision of Professor Rivka Oxman, I am writing my master’s degree thesis on the subject of designing virtual environments. I would appreciate it if you would complete a questionnaire to help us understand your opinions and thoughts about possible activities that could take place in the environment of a virtual store. The results of the questionnaire will be used for purposes of this research thesis only. Your answers will be completely confidential and anonymous. Thank you for participating in this study.

To help you answer these questions, I would like to describe a virtual store. A virtual store is a 3D interactive site on the internet, which can be accessed from any physical location through a computer.

Now I would like to ask you several questions about activities that could occur in a virtual store.

Question 1

Have you ever visited a virtual store?

a) Yes

b) No

Question 2

How would you like a virtual store to appear? (Check all that apply)

a) Like a store that is found in the real world

b) Like a store found in the world of fantasy and imagination

c) Other (please write your answer in the box)

Question 3

How do you feel about the possibility of being able to see other visitors to a virtual store? (Check one box only)

a) I want to see other visitors

b) I don’t want to see other visitors

Question 4

How do you feel about the possibility of being able to speak with other visitors at a virtual store? (Check one box)

a) I want to speak to other visitors

b) I don’t want to speak to other visitors

Question 5

Which of the following activities would you like to be able to do in order to examine objects on display in a virtual store? (Check all that apply)

a) View the object

b) Rotate the object

c) Touch the object

d) Enlarge the object

e) Hear information about the object

f) Read information about the object

g) Other (please write your answer in the box)

Question 6

How do you feel about the possibility of physically interacting in a virtual store? (Check one box only)

a) I want to be able to physically interact

b) I don’t want to be able to physically interact (go to question 8)

Question 7

Which of the following types of physical interaction would you like to be able to do in a virtual store? (Check all that apply)

a) Write comments

b) Leave of oral comments

c) Use of footsteps

d) Being able to sign your name

e) Register complaints

f) Other (please write your answer in the box)

Question 8

In our virtual store we have three sections for various activities:

1. An information section where one can find information about the store’s products

2. A chat-rooms section for customer discussions about the store

3. A purchasing section for choosing which products to purchase

Please grade the level of importance of each of the above sections of a virtual store. Grades are from a low level of importance (1) to a very high level of importance (5).

Question 9

What additional sections would you like to see in a virtual store? (Please write your answers in the box below)

Next I want to ask you several questions about possible activities that might take place in the information section of a virtual store.

Question 10

How do you feel about the possibility of being able to view information about the store, its products, hear comments of other customers, etc.? (Check one box only)

a) I like this idea

b) I don’t like this idea

Question 11

How do you feel about the possibility of being able to click on a link to a different virtual store (e.g. to compare prices)?

a) I like this idea

b) I don’t like this idea

Question 12

How do you feel about the possibility of clicking on a link in the information section of a virtual store that will enable you to view movies, hear lectures about healthy food, etc.?

a) I like this idea

b) I don’t like this idea

Question 13

What types of activities would you expect to find in the information section of a virtual store? (Please write your answer in the box below)

Next I would like to ask you several questions about possible activities that may occur in the Chat-rooms section of a virtual store.

Question 14

What is your opinion of being able to have oral discussions at the virtual store (e.g. with other customers)? (Check one box only)

a) I like this idea

b) I don’t like this idea (go to question 16)

Question 15

In your opinion what types of chat-rooms should be included in the chat-rooms section of a virtual store? Following are descriptions of 3 types of chat-rooms.

1. Private chat-room is a closed chat-room for only a few invited participants

2. Friends’ chat-room is an open chat-room for friends

3. Open chat-room is a chat-room that is open to all interested persons

(Please indicate below the importance of each type of chat-room in a virtual store, from a low grade of 1 to a high grade of 5)

Question 16

What is your opinion about being able to invite your friends to join you on a shopping trip so that you can purchase items together? (Check one box only)

a) I like this idea

b) I don’t like this idea

Question 17

How do you feel about being able to click on a link that will take you to a virtual health center in order to confer with nutrition specialists? (Check one box only)

a) I like this idea

b) I don’t like this idea

Question 18

What types of activities would you expect to find in the chat-rooms section of a virtual store? (Please write your answer in the box below)

The following section of the questionnaire deals with activities you would expect to find in the purchasing section of a virtual store.

Question 19

How do you feel abut the possibility of receiving help from a salesman at a virtual store? (Check one box only)

a) I like this idea

b) I don’t like this idea

Question 20

How do you feel about the possibility of clicking on a link to an internet site that will enable you to view the manufacturing process of your potential purchase; in order to obtain further information about the product? (Check one box only)

a) I like this idea

b) I don’t like this idea

Question 21

What is your opinion of the having the ability to view your potential purchase in the location where you will keep it (e.g. inside your home, outside)?

a) I like this idea

b) I don’t like this idea

Question 22

What is your opinion about being able to view, buy or sell products in a virtual store?

a) I like this idea

b) I don’t like this idea

Question 23

Please describe in the box below the types of activities you would expect to be able to engage in, in the purchasing section of a virtual store.

I would now like to ask you a few personal questions to help us interpret the results of the questionnaire.

Question 24

What is your gender?

a) Male

b) Female

Question 25

What is your age?

a) under 18

b) 18-24 years

c) 25-34 years

d) 35-44 years

e) 45-54 years

f) 55-64 years

g) 65 or older

Question 26

What is the highest level of education you have completed?

a) Grade school (grades 1 - 8)

b) High school (grades 9 - 12)

c) High school graduate

d) Some college or technical school

e) Bachelor’s degree or higher

Question 27

What is your profession/occupation? (Write your answer in the box below)

Question 28

Please check one of the boxes below to indicate the amount of time you usually spend using the internet (Check one option only)

	1	2	3	4	5
Never used						Used every day

Question 29

May we contact you at a later date for follow-up questions?

a) yes (please provide your email address)

b) no

This is the end of the questionnaire. Thank you very much for participating in this study.