People tend to identify with their vehicles. Images of nature are most commonly used to
sell SUVs. Ironically, these vehicles destroy the very thing used to sell them by
consuming larger quantities of
fossil fuels and adding
more pollution to the atmosphere. Advertising for this product has
taken advantage of the disconnect between how people perceive themselves and the reality.
Most SUVs spend very little time in "the great outdoors".
Because SUVs are classified as "light trucks", they enjoy looser restrictions on emissions and can have worse gas mileage. Ford has acknowledged that SUVs are environmentally unfriendly; however, the SUV continues to be most popular type of vehicle in North America. |
![]() Source:www.cleanair.ca |
A study published in the January 2006 issue of the journal "Pediatrics" found that, in an accident, children were just as likely to be injured in an SUV as in other types of passenger vehicles, primarily because SUVs are more likely to roll over in a collision.