"The Apple story . . . in all its drama" - The New York Times Book Review "Linzmayer gives readers a bird's eye view of the once high-flying computer maker. . . . An excellent textbook for Apple historians." - The San Francisco Chronicle "Numerous books have been written about Apple, but Apple Confidential offers the most entertaining and complete picture . . . For Apple fanatics, not reading this book would be like a music major never listening to the Beatles. The same is true for anyone else remotely interested in the history of the PC and of Silicon Valley." - TechWeek "Rife with gems that will appeal to Apple fanatics and followers of the computer industry." - Amazon.com Œ

"This amazingly thorough, mostly fascinating, and well-researched account of Apple's history leaves not much to be desired in the way of information about Apple. Written with humor, respect, and care, it absolutely is a must-read for every Apple fan." - InfoWorld

"The most entertaining book about Apple yet to be published." - Booklist

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This sounds like THE book.. No Starch Press presents Apple Confidential

Owen has graciously contributed two copies of his book. One will be for NVMUG members the other was one of the raffle prizes at MacJam '99

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Press Release:

In Apple Confidential, journalist Owen Linzmayer explores Apple Computer's tumultuous history, from its legendary founding more than two decades ago, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, this 268-page book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into forgotten archives, interviews key players, and tells the real stories behind the hype.

No boring business case study, Apple Confidential engages readers with revealing quotes, photos, illustrations, and timelines. The story of the original Silicon Valley start-up turned high-tech leader is a must-read for Macintosh enthusiasts and computer-industry watchers. Moreover, it is an entrepreneurial adventure any reader can enjoy.

But don't take my word for it, check out Apple Confidential for yourself. Apple Wizards has graciously agreed to post an Adobe Acrobat PDF version of the first chapter. Download this free sample today and find out why former Macintosh evangelist and Apple Fellow, Guy Kawasaki, says "For the Apple afficionado, there's no better book to learn about the company."

After you've taken a peek at what's inside Apple Confidential, you can order your own autographed copies of the book for just US$16 each, a discounted mail order price which includes taxes where appropriate and Priority Mail shipping in the United States.Send cash, money order, or check (drawn on a U.S. bank) made payable to:

Owen Ink. For proper fulfillment, specify the book(s) you are ordering and PLEASE INCLUDE YOUR EMAIL ADDRESS. Mail your order to:

Owen Ink, 2227 15th Ave., San Francisco, CA 94116-1824