The practice of management
-
From the peak there is only one easy way to go: downwards.
(p.15)
-
The essence of business entreprise, the vital principle that determines its nature,
is economic performance.
(p.18)
-
Management must always,in every decision and action, put economic performance first.
(p.19)
-
A business cannot be defined or explained in terms of profit.
(p.50)
-
Profit is not the explanation, cause or rationale of business behabiour and business
decisions,but the test of their validity.
(p.51)
-
For the problem if any business is not maximization of profit but the achievement of
sufficient profit to cover the risks of economic activity and thus to avoid loss.
(p.51)
-
There is only one valid definition of business purpose: to create a customer.
(p.52)
-
Any business entrepise has two - and only these two - basic functions: marketing and
innovation.
(p.53)
-
A business entreprise can exist only on an expanding economy, or at least in one in
which considers change both natural and desirable.
(p.55)
-
It is not necessary for a business to grow bigger; it is necessary that it constantly
grow better.
(p.55)
(first published: 1955. this text is taken in Pan books published in 1968/1978. UK)
|
voir:
biography,
Début de page
Page d'accueil
|
Me contacter