Organize current volunteers into recruiting teams.
Ask a local club or organization to sponsor your efforts to recruit volunteers; money for brochures, flyers, advertising.
Involve students in designing and distributing recruiting materials. (College print classes, high school media class)
Find a volunteer to build a Web site for the volunteer recruitment effort (Virtual Volunteering job!)
Log the hours spent by volunteers and staff in order to share with administrators the time needed to recruit one volunteer. (Build a case for more hours to manage the program or more staff)
Do demographic study of current volunteers to determine who is "buying" the volunteer "product" (job) you are "selling." Then, go get more of those types of people.
Work with union representatives to build volunteer positions they can support to their members.
Write contracts with the union to spell out expectations on both sides.
Build public relations efforts into the strategy to recruit volunteers on a year round basis.
Develop a plan to educate the administration about the cost in real $ of a volunteer recruitment effort.
Design a community outreach plan to educate the public about volunteers in the program.
Join professional associations of volunteer managers, the local volunteer center, or mentor groups and be active.
Build in time each day to work on one aspect of the volunteer coordination responsibilities.