Marketing is considered as the backbone behind the progress of one’s business, but it is strange that not many companies opt for it, the reason being that the cost for marketing is very high. Small companies which do not have a high turn over do not opt for it; they fear that if it turns out to be a flop they will lose their money. This may sound really odd to you but this is a truth that many people are unaware of the fact that marketing does not necessarily require high funds or massive campaigns; it’s just the way you look in to it.

Marketing can be carried on different levels with the smallest level being free of cost. It is estimated that only half of the owners of sites market but still the other too have their sites in the top 10. The reason is that the other half opt for different means of marketing, they carry out extensive research on ways which can implement with out even spending a single cent. It may sound to you as just an ordinary false statement but this true. Many sites on the internet offer free web consultation or analysis. It depends on how well and who you approach.

Marketing is therefore not a big hassle as it was a few years ago thanks mainly to the internet which has made it possible. Marketing on web is the best way of attracting customers as they get to know full details and also find their confidence by getting their queries solved related to the product. Another way of marketing is by giving away gift vouchers. Through this you always bring about some greedy customers who would want to buy things for free and then take their reviews allowing other customers to have confidence in your product.