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Some more consequences of the goal hitting management of the costs of living



    A goal for development

    The goal of development is the goal with which consumers spend their income. This thesis seems to be a discovery. This is most likely due to the fact that in the current economy the only goal with which the consumers can spend their income is : CONSUME! Only when the consumers can deduct the costs of living with ecological products from taxable income, this goal will become : to keep the integrity of human nature as the life producing capital of the human species. Because of the discovery of the goal of development, it is treated under this title in : "Some products of the theory".

    The liberation of an ethical drive

    Right now people spend their money to consume more of every possible service or good imaginable. They are pushed and pulled, coerced and tricked by an army of M.B.A.'s from the top business schools. The fear for the lack of integrity implicit in these practises seems to be sensed as a threat with the globalisation of business.

    When the tax switch is flipped from income of consumers to income of producers, as if a railroad junction was switched, people will spend their money to keep their integrity.

    Integrity is more than its definition in the Webster's : 1. the quality or state of being complete; unbroken condition; wholeness; entirety. 2. the quality or state of being unimpaired; perfect condition; soundness. 3. the quality or state of being of sound moral principle; uprightness, honesty, and sincerity. The historical, ethical, mental, physical meaning of integrity since the beginning of time, gives it an etymological power that holds you, grips you, binds you in the psycho-physical seat of its power : Ky, in the centre of gravity of a body. This is true in particular because of the original meaning of ethical. It is derived from the Greek word ethos, which meant : character, custom, man's normal state. The hypothetical Indo-European base of the word ; swedh-, or swedh-, meant : essential quality, own character. It is akin to the Gothic word swes, which meant ; one's own. The current definition of the word ethical is ; having to do with ethics or morality ; of or conforming to moral standards. Moral is defined as ; relating to, dealing with, or capable of making the distinction between right and wrong in conduct, and as ; relating to, serving to teach, or in accordance with, the principles of right and wrong.

    Integrity is an immanent value of life.

    When you flip the switch, people will be able to keep their integrity with their income, plus this quality or state of nature, with their integrity, aided, with integrity, by an army of M.B.A.'s from the top business schools. They will all be pursuing the same goal : to keep integrity, out of egotistical reasons to serve their own financial and personal interests. To be able to satisfy the desire to serve these interests with their income will be a strong drive for most people.

    To flip the switch is to liberate this drive to be ethical out of interest, as if you let a genie out of a bottle. It will drive people to stay within the limits of nature that assure their integrity and this of nature. To flip the switch not only gives a goal to development, it gives an ethical sense to living : keep the integrity of human nature as the life producing capital of the human species. To flip the switch will polarise people to be ethical for egotistical reasons. It will link the "Oer" meaning of ethical, the one in the beginning of time: one's own, with the current meaning : to be good in keeping the integrity of one's own nature. Ethical behaviour will become instinctive again. To be ethical will be natural, because it is natural to take care of one's own, with one's income, from labour. The liberation of this drive is the cause why the simple, logical, effective and feasible practise to deduct costs of living with ecological products from taxable income will have so many positive impacts on almost all aspects of life.

    People are ethically lost in an economy that has no sense. People loose their sense of values, such as usury, honesty, sincerity and reasonableness, in this economy.


    The drive to produce ecologically

    This tax deductibility makes ecological products cheaper to the consumers, by the amount of income taxes they did not have to pay. Because of this price reduction, the ecological quality of a product will be a competitive argument. Research and development to make 100% ecological products, will therefore become gainful activities for producers who want to maximise their profits.


    The division of the socio-economic power and its social consequences

    The division of the socio-economic power

    When the costs of living with goods or services that keep human nature complete are deducted from taxable income as income assuring or procuring costs, the costs of living and the costs of production are accounted for in the macro-economic bookkeeping in equal ways. The power of expense of the consumer is then equivalent with the power of income which the utilisers of natural resources derive from the expenses of consumers. The socio-economic power is then divided in two equivalent powers : the social-power-of-income-of-professional-utilisers-of-natural-resources, Yang, and the economic-power-of-expense-of-professional-consumers-of-natural-resources, Yin. The power of income represents social power because order is established or maintained by the people with incomes. The large majority are professional utilisers of natural resources. The social power of income leaves the power of expense as the economic power of people. It is the power of the professional consumer of natural resources. He or she exercises this power the moment he or she spends costs of living.

    Its social consequences

    By accounting for the costs of living as income assuring or procuring costs, the consumer is able to integrate the social power of income and the economic power of expense, in an ethical way, while searching for an optimum way of living within nature. Only the individual can be ethical and only the consumer can integrate these two powers in his or her daily leisure time activities when he or she spends his or her income. The consumer is then able to keep harmony in the dynamic equilibrium in any opposition of groups, in a triangular relationship. - The triangle is the first figure after the straight line that approaches the circle ; the symbol of integrity. - The employees, associated with the power of expense, can meet the employers, associated with the power of income, in an harmonious way. For the same reason, the Left, associated with the power of expense can meet the Right, associated with the power of income, on those terms. The industrialised North-West world can meet the non-industrialised South-East world in an harmonious equilibrium to build a global eco-industry, since the eco-products from both are equally competitive.

    The consumer is the ethical bond between the social and economic powers, between nature, agriculture, technology, services, leisure time activities and society. They are able to keep an harmonious equilibrium in man's or woman's exchange processes within nature, globally and continuously. In the process to share power with an ever increasing number of people to achieve democracy in the pleasure of peace, sharing power with the consumer, to give sense to development, is the next logical step that is taken by trusting the consumer with the integrity of his or her own nature. Consumers and producers or the individual are then treated by the law as equally trustworthy in accounting for the costs of production and the costs of living.

    Assuming that most of the costs of living on this planet are managed by women, the goal hitting management of these costs has an impact on their role in society.


    The end of slavery

    When the costs of living with ecological products are deducted from taxable income, the practise that the labourer has to render fruits of his or her labour, unconditionally, to an authority, has come to an end. Slavery has then come to its end. Instead, an harmonious equilibrium between the vital energy of the human being and the forces of the state, reveals itself. Power at the zenith of society could glow again with wisdom, this time drawn from the research of every consumer to live in harmony with nature. An equilibrium between the human being and human nature can be found in which reality is a continuous function of truth at any moment. Man and woman can then keep contact with the final cause of life, because truth is the reality of love.


    Morabaha becomes normal

    The forces of the free market economy activate the natural motivation of the consumer to be ethical when he or she spends his or her costs of living, with pleasure, on goods or services that keep their nature sound. This pleasure to be ethical is enhanced, initially, by the knowledge that these costs are spent as tax deductible costs. Ethical behaviour is fed with pleasure, according to theories about morals. The economically activated, natural motivation to be ethical with pleasure while spending one's costs of living on goods or services that keep nature in perfect condition or human nature sound, as tax deductible costs, grows into the economic force of ethical buying. Ethical business becomes the optimum way of doing business and, therefore, the normal way. "Morabaha" or reasonable profits, become normal profits. Integrity might become the basic value on which professional activities in the world of the free market economy thrive.


    Cultural impact

    Artists, by their very nature, are creators. They can therefore be the first to use ecological goods or services in their work. Works of art can therefore be the first goods or services of which the purchase price is deducted from the taxable income of the consumer, who buys the work of art.

    It is reasonable to assume that the demand for works of art will change when the consumer deducts the purchase price of works of art from his or her taxable income. A productive value of art in society will be demonstrated by the importance of this change in demand for works of art.

    Most artists are consumers who already have to manage their costs of living, to live well. They are therefore well qualified, as producers as well as consumers, to convene into the critical mass of consumers that actually enters into an optimum way of living. They will be drawn together, inevitably, into this critical mass, by their common knowledge of the impact of the goal hitting management of the costs of living on the demand for their work. It is inevitable that artists lead humanity into a human or ethical development.


    Biodiversity becomes a sales argument

    The goal hitting management of the costs of living enhances biodiversity. A cradle to grave analysis is implicit in accounting for the impact of the costs of living on nature. This analysis shows the impact of differences in local growing conditions on the vitamin, mineral and trace element contents of produce as well as on their taste, colour, form and durability. These differences determine the differences in nutritive, preventive medical, commercial or other known or to be known values of produce. These differences will be used as sales arguments. Biodiversity is a requirement to compete in an optimum way of living within nature, and within the free market economy. All produce will be marketed like wine.


    Development will bloom everywhere

    The final polluter, the consumer, stops to pollute and all producers have to compete with the ecological qualities of their goods and services. As a result, tools, techniques and products that leave nature unblemished are searched for and developed, everywhere. The economy blooms up, everywhere, to satisfy the demand from all the consumers for ecological products. In the mean time, the labour force, tools and techniques that leave nature whole, anywhere, can continue to be employed. They can be made more efficient in a way that continues to leave nature whole. These labourers with their tools and techniques are the basis to develop an industry, anywhere, that produces in harmony with nature and human nature.


    Development will be sustained by every consumer

    The personal freedom to sustain with one's costs of living a human and ethical development results in sustained development, because this freedom enables everybody to keep their integrity with their income. Sustained is as different from sustainable as loveable is different from loved.


    Other consequences are presented in more detail in the complete report in :

    Part III Consequences of the goal hitting management of the costs of living

      The division of the socio-economic power 24
      Social consequences 24
      Consequences for the arts 26
      Consequences for biodiversity 26
      Consequences for science 27
      Consequences for the basic macro-economic equation 28
      Consequences for macro-economic bookkeeping and business 32
      Consequences for the economy 34
      Consequences for the state 36
      The goal of development 37
      Sustained development 38

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Willem Adrianus de Bruijn