Cranberry Stressline Archives

June, 2001

Below:

USDA announces volume regulation: 4.6 Million

On the 2001 Cranberry Marketing Order By John Swendrowski

Press Release from John Decas, President and CEO of Decas Cranberries

USDA Comments

and more...

New Study Finds Drinking Cranberry Juice Regularly Seems to Reduce Recurrence of UTIs by About Half

6/29/01 -- Press Release from The Cranberry Institute: Frequent sufferers of urinary tract infections have more scientific reason than ever to make cranberry a part of their prevention routine. A new study, published in the June 30, 2001 issue of the British Medical Journal, indicates that regular consumption of a cranberry juice beverage appears to have significantly decreased the number of urinary tract infections (UTIs) in women studied. CONTINUED

Urologists interviewed by Urology Times do not recommend cranberry juice

6/30/01 Urologists are still skeptical of the efficacy of cranberry juice for preventing and treating UTI's, as this quote from the June edition of Urology Times, a monthly newsmagazine for U.S. urologists in office and hospital-based practice, illustrates: 

Suzanne Frye, MD, who has a female urology practice in New York, reports that the use of natural remedies occasionally occurs in her practice. Her response was echoed by a number of urologists who spoke to Urology Times. 

"If my patients ask me about something, I'll just tell them, 'If it works, use it'," she said. A clinical professor at New York Presbyterian Hospital, Dr. Frye said no patient has been singing the praises of any natural urologic cure, nor have they reported any major problems. 

"They want to know what they can take instead of antibiotics for their bladder infections," she said. "They may ask about cranberry juice, and I tell them it's not well-tested scientifically. I know a lot of people it didn't help at all, but they can try it if they want."

Op-Ed

On the 2001 Cranberry Marketing Order

By John Swendrowski

6/26/01 -- The USDA has now determined that 4.6 million and a fresh fruit exemption will be the official marketing order for the 2001 crop. Significant discussion and comments have been expressed over the last six months as the industry voiced its opinions on this matter. Obviously I do not believe that the USDA order for 2001 will provide the growers with the financial benefit that they need. I also believe that the growers will continue to receive less than $15 per barrel for the next two years as a result of this marketing order. CONTINUED


News:

Makepeace rejects offer for land | Carver tax rate going up: Decline in value of bogs to blame

On the  marketing order... Area growers fume... | N.Y. Times | CC Times  | Boston Globe | Boston Herald | Milwaukee JS  | WI Rapids Daily Trib.  | Standard Times | Patriot Ledger


USDA announces volume regulation: 4.6 Million

6/22/01 2:20PM The USDA has adopted a 4.6 million barrel marketable quantity volume regulation, 100,000 barrels less than the 4.7 the Cranberry Marketing Committee recommended due to the lower than expected USDA purchases. The order will be published in the Federal Register on June 27 and will go into effect on June 28th. Read USDA press release, as well as a press release from John Decas, below:

USDA Press Release:

WASHINGTON, June 22, 2001 - The U.S. Department of Agriculture today announced a final rule regulating the volume of cranberries that can be marketed during the 2001-02 crop year.

A producer allotment of 65 percent will be implemented for the new season beginning Sept. 1 to stabilize plummeting prices due to expanding production and mounting inventories.

The allotment establishes the quantity of cranberries that handlers may purchase from or handle for growers.

The final rule establishes a marketable quantity of 4.6 million barrels and an allotment percentage of 65 percent. Total growers' sales histories were set at 7.1 million barrels. The allotment percentage equals the marketable quantity divided by the total of all growers' sales histories. Fresh and organically-grown cranberries will be exempt from the regulation. Imports are not regulated under the marketing order.

USDA received 436 comments on the May 14 proposal, the majority of which were submitted by cranberry growers. Comments were also received from major handlers, a state growers association, and several members of Congress.

Full details of the final rule will be published in the June 27 Federal Register and will take effect the following day. The final rule can be viewed at:  www.ams.usda.gov/fv/moab.html

The eight-member Cranberry Marketing Committee, appointed by the secretary of agriculture, oversees the Cranberry Marketing Order that regulates shipments of cranberries grown in Massachusetts, Rhode Island, Connecticut, New Jersey, Wisconsin, Michigan, Minnesota, Oregon, Washington, and Long Island, N.Y.

Consumer demand for cranberries in the United States has leveled off in recent years, and prices have suffered as a result. Growers have watched prices decline from a peak in 1996 of $65.90 per barrel to less than $20 per barrel in 2000. At the same time, inventories have mounted, and the Cranberry Marketing Committee estimates that about 3.3 million barrels is expected to be held in inventory when the current marketing year ends on Aug. 31.

Cranberry production in 1999 reached an all-time high of 6.39 million barrels (one barrel equals 100 pounds of cranberries) - 17 percent above the previous year and a 377 percent increase since 1960. In the 2000 crop year, production declined to 5.5 million barrels with the use of volume controls instituted for the first time in 30 years, along with a decrease in yields in some production areas due to adverse weather conditions during the growing season.

About 95 percent of domestically produced cranberries are processed, while the remainder are shipped to fresh markets.

Press Release from John Decas,
President and CEO of Decas Cranberries

Massachusetts cranberry growers will suffer under USDA decision

"We will now be unable to meet all of our orders, run our manufacturing facilities at full production, and expand our sales. In order to maintain our business, we are forced to either replace our growers' regulated berries with Ocean Spray surplus berries at whatever price Ocean Spray chooses to impose on us, or to source berries outside of the U.S." 

6/22/01 - Lakeville eyes acquisition of Decas land

Middleboro
Gazette

Decas proposes 1,000 home development on Lakeville's Betty's Neck

Bogged Down by Cindy Dow

Cloud of Dust by Jane Lopes

More on Decas land


Cliffstar acquires Five Star Cranberry Processors

6/19/01 -- Press Release: DUNKIRK, NY - Cliffstar Corporation, the country’s largest processor of private label fruit juices, today announces the acquisition of Five Star Cranberry Processors, Inc. of Warrens Wisconsin.  Five Star operates the cranberry receiving station that services most of Cliffstar’s Wisconsin cranberry growers, and ensures the availability of proper cleaning facilities necessary to service growers under contract with Cliffstar. MORE


Co-ops in the news

Reprinted with the permission of Mr. Root and High Plains Journal, www.hpj.com 

Is Farmland-ADM venture best for members?

 by Ken Root

Ken Root is the host of AgriTalk, a national daily radio talk show that is broadcast on 128 stations in 32 states (including Wisc. and Oregon). AgriTalk is the first two way conversation about the issues facing rural America and agriculture.

The recent agreement between Farmland Industries and Archer Daniels Midland to form a partnership and allow ADM to manage all Farmland grain elevators has renewed the complaint that cooperatives are not working in the best interests of their members.

A cooperative, by definition, is created to provide competition in the marketplace and serve its members needs. The Capper-Volstead Act gave farmers the means to form competitive business entities, in order to buy inputs at lower prices and to sell outputs for higher prices. How can a decision by a co-op, to limit competition by partnering with a competitor, serve its members? CONTINUED


Tri Valley lawsuits become a class action

6/8/01 A lawsuit filed by 500 Tri Valley Growers members against former President Joe Famalette, the former board of directors and the accounting firm of Deloitte & Touche alleges concealment of:  losses in inventory value and earnings, revenue recognition and net losses, significant negative sales trends and results for its tomato products (Tri Valley's largest source of income), material weaknesses in internal accounting controls, deteriorating international operations and Deloitte's lack of independence and objectivity.  Read the Modesto Bee article here.


Cranberry Sue

6/7/01 Cranberry Sue is a new character on the beverage stage along with Pineapple Paula and Orange Olivia. They're a part of the Malibu Loves Fruit tour, targeting women ages 21-29. In a bit of word play the company has added a Fruit loves Malibu segment targeting gay males. Read company press release. In other Spirit News, two Chicago restaurants are promoting a drink called Ginger Blush, made with ginger ale, vodka and cranberry juice. On the ingredient front, Romancing the Scones, a Reno, NV company, which sells 100% natural baking mixes, now offers Cranberry Raspberry


USDA Purchases

6/7/01 The USDA has purchased 96,900 cases of Cranberry Juice Concentrate in 8/64 oz. containers for an estimated cost of $1.2 million from Dunkirk, NY-based Cliffstar Corp. for distribution to the Child Nutrition and other related domestic food assistance programs. Deliveries are to be made from July 1 to Dec. 31. USDA also purchased close to 1.6 million pounds of Dried Cranberries at a cost of $2.6 million from Lakeville, MA -based Ocean Spray Cranberries Inc. for distribution to Needy Families, Child Nutrition and other related domestic food assistance programs. Deliveries are to be made from July 1 to Dec. 31, 2001. (Source: Food Institute)


OpEd

No Consensus - No mandate

by John Decas

6/6/01 -- As of 11:35 AM Tuesday, June 5, I evaluated the postings of comments sent to Secretary Ann Veneman regarding the volume regulation proposals.  CONTINUED

 

 White and Red :

Eat your purples: Color Coding Is the Latest Approach to a Healthful Diet : ""We're trying to make people understand that fruits and vegetables in their most colorful form have the most nutritional bang for the buck," says Linda Nebeling, chief of health promotion at NCI."

Two Recent Studies Point to 'Heart-Healthy' Effects Of Drinking Purple Grape Juice

Researchers develop white wine with health benefits similar to red

Great white: White chocolate driving innovation in the global confectionery sector

Independents

Northland Cranberries, Inc. Negotiates Extension of Forbearance Agreement With Its Primary Lenders

Northland Cranberries and Clement Pappas Announce Sale of Northland's North Carolina Bottling Plant and Cranberry Sauce Business to Clement Pappas; Enter Into Contract Manufacturing Agreement


International

Ocean Spray in England

6/7/01 According to an article in Grocer, "Ocean Spray's 7m [pounds sterling] summer advertising deluge is to include TV, women's magazines, posters, PoS and sampling." TV ads feature a swimmer in a pool full of cranberries. The tagline is: `Ocean Spray ... There's definitely something in it.'  According to the article,  "a series of advertorials in national women's press is timed to coincide with the TV burst as are six-sheet posters and trial activity in gyms. A national sampling campaign will involve distributing one million samples at high traffic locations in stores, in shopping precincts and at shows. Advertising on the trolleys of four major retailers runs from June to August.... Cranberry is the second fastest growing flavour in the ambient juice drink category after apple."

Also in England: Spiked Silver is a new carbonated drink that combines 7.5% cranberry with caffeine, taurine and natural Latin American herbal extracts guarana and yerba mate. More information.

Apparently Boston has sales appeal in South Africa where Boston Bay Beverages has introduced a new flavor in its Boston Bay Iced Tea. It is a Sparkling Cranberry beverage. The drink is targeted at health conscious adults.

In Finland Marli Vital Juice has introduced Karpalo-Rypale (cranberry-grape) flavor.  The company claims this is the first juice in Finland to contain flavonoids, which are extracted from South African red tea. It  is said to be gentle on the stomach and free from caffeine. Flavonoids are said to help the immune system in the body and protect against diseases. 


USDA Comments

5/4/01 Of the numerous letters submitted to the USDA, the aprox. thirty-six listed here deserve special attention because the authors present in-depth analysis as well as  thoughtful and cogent arguments to support their positions. The most extraordinary letter comes in the form of a "Memorandum of Law" from Washington, D.C., agriculture attorney Gary Baise*, who supports John Decas, Charles Johnson and Mathew Betters. In it he attacks Ocean Spray for, among other things,  using " last year’s Marketing Order as a predatory tool to increase its market share which is now about 55% although they control 70% of the berries grown each year." Baise states that  the failure to provide for a pool reserve (ed. note: a recommendation of the subcommittee) is USDA's failure to stop unfair competition and in violation of the statute. You can read his letter here.

Also, of interest is the letter from Richard J. Sexton, the U.C. Davis economist who consulted for Ocean Spray. He advocates strongly for a marketing order, and against a 4.0 because it would harm the "aggressive demand expansion efforts that are now underway." By not specifically endorsing the 4.7 he appears to leave the door open for a compromise between 4.0 and 4.7.

* Gary Baise was the first chief of staff at the newly created EPA 30 years ago and also served as a U.S. associate deputy attorney general and acting deputy attorney general. Over the years, most of his clients have been ag organizations or agribusiness' such as the National Association of Wheat Growers. He was once mentioned as a possible secretary of agriculture in the George W. Bush administration. More about Gary Baise

 

 

 


Commentary

More label lies

from After the Fall Products, Inc., Havre de Grace, Maryland comes Cape Cod Cranberry (TM)

click to enlarge(Click image to enlarge) 6/3/01 Although it isn't clear whether the trademark applies to "Cape Cod Cranberry" or to the style of lettering (hopefully it's the later), it is certainly an outrage that the product is labeled as it is. There is no other fruit pictured on the front portion of the label besides cranberries, and it lists its fruit juice concentrate ingredients in the following order: apple, grape and cranberry. The front of the label reads in small letters "Flavored Blend of Juices From Concentrates," but what will catch the consumers eye, of course, is Cape Cod Cranberry. 

Does it even taste like cranberry juice? Stressline advice: don't waste the $2.49 it costs for only 32 oz. After the Fall gets the Stressline Labeling Outrage of the Month Award for this.

 

 


Press Releases and newspaper articles

A Wareham cranberry cold crop (in Enterprise archives for 6/16/01) also: Related website 

Pitchfork Brigades Farm activist groups are gaining in numbers

Farm Groups Assail USDA Choice

White House threatens farm aid veto

6/6/01 - NASS data vulnerable to hacker attack: Chicago Trib.

USDA Provides $17.5 MIL to Protect Farmland

 6/3 Cranberry Experiment Station,  Boston Globe

Read Forbes Article about the co-op Tru-Serve

FSA Disaster Announcement for Mass.

Ag. web pages of the likely new chairs of the Senate Ag. Committee (Harkin) and the Ag. Appropriation Subcommittee (Kohl)

Greener US farm policy likely High Plains Journal