signmaker.html

THE SIGNMAKER'S ASSISTANT

Once when I lived in Yonkers, NY and rode the bus each day to work in New York City, I noticed a row of stores and businesses in a neighborhood in the Bronx. What caught my eye was the store signs. They all had a similar and distinctive style even though the stores sold different things. I realized that all the signs must have been painted by one person who always painted in the same style. He (or she) did a good job and everyone bought the colorful signs. As I thought about it more, I realized that the sign painter had a lot of influence on that little neighborhood. As a painter, he not only controlled what the whole neighborhood looked like, he also directed people where to go. And I began to wonder how else a signmaker might have control. Of course, I started thinking of silly signs that could control people and make them do goofy things. That's how the story got started!

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