Willow's Pagan Place
Click Here to return to Activist Corner
We've moved
beyond the barbaric practice of slaughtering elephants
for thier ivory. We no longer hunt whales to near extintion.
Finally we are on the verge of stopping the systematic
destruction of the oldest,
living things on Earth:
OUR LAST REMAINING OLD GROWTH FORESTS
May 19, 2000
Dear Friend,
Industrial logging is devastating the habitat of the majority of the Earth's plant and animal species and displacing thousands of indigenous people around the world. This destruction is fueled in large part by the demand for old growth wood products created by the home building industry. Ironically, by building our own homes out of old growth wood, we are leaving others homeless.
Thankfully, we are starting to shift this business standard. In a landmark victory, one of the most significant in the history of Rainforest Action Network, Home Depot announced that it will stop selling old growth wood products. After years of pressure from Rainforest Action Network, the behemoth of the U.S. home improvement industry has promised to stop selling all wood from endangered old growth forests.
In the few months since Home Depot's announcement last August, RAN knocked out the rest of the home improvement industry like dominoes, lining up agreements to go old growth free from Lowe's, Wickes, Menard's and HomeBase. Education outreach and massive public protest organized by Rainforest Action Network have transformed a choice to protect the environment into a critical business strategy
Working from this unprecedented point of strength, Rainforest
Action Network has now launched a campaign to work with homebuilders to eliminate the use of old growth wood in home construction. Faced with the juggernaut of RAN's grassroots campaign, the nations two largest homebuilders, Kaufman & Broad and Centex, scrambled to join the growing number of businesses pledging to go old growth free.
But some companies are still in denial about their egregious use of old growth wood. U.S. Home is one of the largest home building corporations in the United States and continues to rake in millions of dollars from rainforest destruction.
The home construction industry is the largest consumer of wood products in the world, accounting for nearly 72% of all lumber used in the United States. Hemlock and cedar from the Great Bear Rainforest of Canada, endangered woods from the Amazon, tropical hardwoods from Southeast Asia, are all being destroyed to build American homes.
Fortunately reducing wood use in home construction does not mean ending home building. Instead it means drawing on a wealth of already available alternatives, from designing more wood-efficient homes to using certified forest products and non-wood materials such as recycled steel, recycled plastics, and earth architecture.
Are we done with Home Depot and the rest of the home improvement industry? Not until we are sure that the companies are following through with their high profile promises to go old growth free. These companies are just beginning the process of canceling contracts with suppliers of old growth wood and developing new environmental programs. And you can be sure that we '11 be checking up on them every step of the way. However, now that these mega companies have committed to phasing out old growth, we have an exceptional opportunity to lead the home building industry to quickly follow suit.
In the coming months we plan to wrap up more major victories for the forests, but I need you to take a few moments right now to do this:
1. Download and send the displayed letter to Robert J. Strudler, chairman and Co- CEO of US Home. U.S. Home needs to catch up with its peers and change its forest destroying habits. A quick and active response from the public in the next few months will ensure that we can capitalize on the momentum from the sweeping changes taking place in the retail home improvement industry.
Robert J. Strudler, Chairman and Co-Chief Executive U.S. Home Corporation 10707 Clay Road, Houston, Texas 77041
Dear Mr. Strudler,
I am writing to urge your company to help build a better future by constructing homes that are not made from old growth wood. Industrial logging in old growth forests is displacing indigenous cultures while destroying the habitat of thousands of plant and animal species. It is no longer acceptable for your company to build homes that leave others homeless.
Many building materials retailers have shown strong leadership by phasing out their egregious wood supply. Home Depot, Lowe's and others realize that the public no longer supports old growth logging and won't support companies which refuse to change. Additionally, homebuilders Centex and Kaufman & Broad have already made commitments to go old growth free. It's time for your company to follow suit.
I urge you, as the Chairman and Chief Executive for your firm, to take progressive strides to protect old growth forests. By taking a leadership role in ending the practice of building homes with old growth forest products, you have the opportunity to set a new standard of respect for the environment. Please write to let me know where you stand on this critical issue.
Sincerely,
Signature
Name
Address
For More Info, surf to: