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A Proud Name BUSINESS MANAGEMENT & DEVELOPMENT
Since 1904 HOME CORE VALUES PRODUCTS MANAGEMENT DEVELOPMENT DISASTER RECOVERY FAQ AF NEWS EXECUTIVE PROFILE LINKS CONTACT AF "Making a difference to Family Business through Hands-On Coaching & Interim Management. Mission Statement by Norman Fleming Torrie, MBA, President
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Business Tips: Vol. 2, No 1 30 Seconds is all you get! A 30-Second Sound Bite? We've
talked about Differentiation, Branding and Image already. Now let's talk about the amount
of time you have to make your point and the amount of time your listener will actually
listen. In today's fast paced world we are inundated with short catchy sound bites, like
the news on television or the radio. We are accustomed to these short bits of information,
so accustomed to them that we don't really want to listen further if our attention isn't
grabbed in the first 30 seconds. Think about television commercials, rarely is one longer
than 30 seconds and often they are less. Yet, they do grab our attention and send a
message in that short period of time. We too, when marketing our products, our companies
and ourselves need to be able to deliver a 30 second sound bite to our listeners. The
Keys to our 30-Second Sound Bite There
are several things we need to be very clear about when we want to communicate our
30-second sound bite. They are: (a) our objective, (b) our target audience (c) our
message, (d) our hook, (e) our subject, (f) the picture we paint, (g) our image, (h)
knowing when to stop, and of course (i) practice, practice, practice. With a strong
30-second message we will be more successful in our presentations. The
Hook One
of these attributes is the Hook. It is the term used to describe the first few words we
hear, see or say. The idea is to entice the listener or reader to listen further. Often a
question is used or a statement that piques our curiosity. "30 Seconds is all you get!" is such a statement and if
you've read this far perhaps it worked! News programs use hooks to keep you from flipping
channels. They might say things like "more accidents pile up on the highway, news
when we get back" and so on. When we present our product or offering we too can use a
hook to capture the interest or attention of our listener. We might in the case of a real
estate salesperson mention, "The most attractive property I've seen in a long time
has just come available and I wanted to offer you a look at it". This begs the
question of what makes this one attractive? It might also cause us to think that it is
attractive in a way we would find attractive and therefore we want to check it out for
ourselves. This will stimulate more conversation with the real estate salesperson. Combining the keys to a 30-second presentation with the
introduction of the HOOK can give you a powerful sales presentation. Our Assignment To develop a 30-second presentation, it may take several weeks but it will be effective!
CALL ATWELL FLEMING TODAY TO IMPROVE YOUR BUSINESS!
Norman
Fleming Torrie, BA,
MBA President |
Norman F. Torrie, BA, MBA
A vast world of choices. |
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HOME CORE VALUES PRODUCTS MANAGEMENT DEVELOPMENT FAQ AF NEWS EXECUTIVE PROFILE LINKS
last modified: January 08, 2007Copyright Atwell Fleming 2003 Please send comments and suggestions to af@spamblocker.ca
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ATWELL FLEMING
