TABLE OF CONTENTS
 

1. EXECUTIVE SUMMARY
2. THE COMPANY 
   
2. 1 . Company History
    2. 2 . Company Locations and Facilities
    2. 3 . Company Ownership
3. PRODUCT AND SERVICES
    3. 1 . Product and Service Description
    3. 2 . Competitive Comparison
    3. 3 . Sourcing
    3. 4 Technology
    3. 5 Service and Support
    3. 6 . Future Products
4. MARKET ANALAYSIS
    4. 1 Market Segmentation
    4. 2 . Market Analysis
    4. 3 . Target Market Segment Strategy
    4. 4 . Market Needs
    4. 5 . Market Trends
    4. 6 . Market Growth  
    4. 7 . Industry Analysis
    4. 8 . Industry Participants
    4. 9 . Distribution Patterns
    4. 10.Competition and Buying Patterns
    4. 11. Main Competitors
5. STRATEGY AND IMPLEMENTATION
    5. 1 . Strategy Pyramids
    5. 2 . Value Proposition
    5. 3 . Strategic Objectives
    5. 4 . Competitive Edge
    5. 5 . Marketing Strategy
    5. 6 . Sales Strategy
    5. 7 . Milestones
6. ORGANIZATION AND MANAGEMENT
    6. 1 . Management Team
    6. 2 . Management Team Gaps
    6. 3 . Other Management Considerations
    6. 4 . Salary Plan
    6. 5 . Organizational Charts
7. CRITICAL SUCCESS FACTORS
8. FINANCIAL ANALYSIS 
    8. 1 . General Assumptions
    8. 2 .Projected Income Statements
    8. 3 .Margin Analysis
    8. 4 .Cash-Flow Analysis
    8. 5 . Break-even Analysis

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