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| The cab light:
Arguably the most beautiful lighted
sign Gillco produced. A number
of breweries ordered this attractive
back-bar advertising display sign.
|Adam Scheidt Brewing Company, Norristown, PA|
|Who exactly was Gillco?|
|Gillco, or The Gill Glass and Fixture Company, was a glass manufacturer
located in Philadelphia, PA. The main product line for Gill Glass during the 1920s through the 1940s was a wide variety of lighting fixtures, for both commercial and home use.
|With the repeal of national Prohibition in 1933, Gill Glass saw a promising market in developing glass advertising signs, in both illuminated and non-illuminated styles, for the large numbers of breweries that were now back in business, particularly in the Northeast corridor of the country, where Gillco was located. Gill Glass developed a wide variety of styles of reverse-on-glass advertising signs and clocks, many of which are pictured on these pages.|
|The Old Reading Brewery Inc., Reading, PA|
|The distinctive signs Gill Glass developed drew a great deal of inspiration from the Art Deco styles of the 1930s. Because of their high quality, it's likely the signs Gill Glass marketed to brewers were some of the more expensive point-of-purchase advertising signs that could be ordered at the time. With brewers jockeying for market position in the months following Repeal, the advertising departments of many breweries undoubtedly took an interest in the colorful, high quality signs Gill Glass had to offer...|
|Beth Uhl Brewing Co., Bethlehem, PA
15" dia. convex glass advertising
face, lighted sign. Saucer-shaped,
spun aluminum sign housing.
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| I'LL HAPPILY PAY WELL FOR ANY GILLCO
BEER OR ALE SIGNS, JUST E-MAIL ME!