About  Us

The Hometown Shopper has served our community with their print advertising needs since 1988. For over 14 years, we've provided continued service for our customers with a total circulation of over 40,000 households and more than 3,500 national, regional and local advertisers.

These fine companies have used the Hometown Shopper to develop awareness within their target markets:

- Albertson's
- Big O Tires
- Carpet One
- Kragen Auto
- La-Z-Boy
- McDonald's
- Mendocino Co. Farm Supply
- Napa Auto
- Rainbow AG
- Raley's Supermarkets
- Rent-A-Center
- Safeway
- Ukiah Valley Medical Center
- US Cellular
- Washington Mutual

CIRCULATION
The Hometown Shopper  publication  reaches over 40,,000 households in Lake and Mendocino Counties by direct mail every Tuesday.  100% saturation of your target market virtually guarantees results. We have testimonials on record of satisfied customers that advertise with the Hometown Shopper, that are enjoying their success and growing businesses today!

Upon request, we can provide you with a distribution map to illustrate our extensive areas of circulation. These areas can be subdivided by zip code for our pre-print insert customers. Our three main areas of distribution include the city of Ukiah, Willits and Lakeport. In addition to city delivery, we also reach rural and star routes. Display racks with current editions of the Hometown Shopper are strategically placed throughout various area locations as well.

Because of our award-winning, magazine-quality look, we are able to provide our customers with results that reflect excellence. We offer a wide range of geographic target marketing services. Options include:

- R.O.P. Advertising
  Reach over 40,,000 households in Lake and Mendocino County with your   message
- Inserting pre-printed ad material in the Hometown Shopper
  Tailored market coverage to meet your needs by zone in quantities of 4,000-40,000       
-Detached label cards
  Send the equivalent of a postcard to your customers
- Coupon Book
  Distributed to over 25,000 households
  (exclusive to Mendocino County)
- Classified Advertising
  Inexpensive local or national classified ads for business or private party

Remember... CONSISTENCY + REPETITION = SUCCESS

Whether you own a new business or you want to protect your presence in today's market, we here at the Hometown Shopper can help you develop a marketing strategy that is right for
you.
Simply ask yourself, "What is my market position?"
                         and "What are my goals for this year?"
We can help obtain your goals by offering consistent, creative and quality advertising that can fit your budget!

HOW TO REACH US

Hometown Shopper, 194 Ford Road, Ukiah, Ca. 95482
Business Offices: (707)462-1573
Classified Department: (707)467-9111
Fax: (707)462-3550
E-Mail:
hts@pacific.net

WHO'S WHO
General Manager: Gordon Buchholz
Office Manager:  Charlie Potter
Production Manager: Patsy Jordan
Classified Manager: Pam Campbell
Promotions Director: Valerie Williams
Account Representatives:
Ukiah                    Melani Kanani
Willits/Lake County Audra Dorsey
Web Master:  Jacqueline Cooper