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http://www.kvk.nl
Naam=The+marketing+plan
http://money.howstuffworks.com/
marketing-plan.htm (Go to Marketing Mix Strategy)
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1. When is the Marketing Plan drawn up?
· Does the Marketing Plan stand alone?
2. Commercial formula
· What are the two important aspects
of the plan?
3. The basis of the Plan
· What is the basis of the Marketing Plan.
4. Changes?
· If one of the five Ps change, what happens
to the other four? (see under Five Ps)